Campari Group launches a brand new, more energizing and smoother SKYY Vodka

Campari Group launches a brand new, more energizing and smoother SKYY Vodka

NOW MADE WITH 5-TIMES DISTILLED IMPORTED GRAINS FOR A SMOOTHER AND LIGHTER SPIRIT, SKYY® VODKA UNVEILS A NATURAL-FORWARD EXPRESSION IN TASTE AND DESIGN

REDEFINING VODKA SINCE 1992

Since its launch in San Francisco in 1992, SKYY® redefined vodka because the world knew it, serving to to pioneer a state-of-the-art manufacturing course of yielding a superior and smooth-tasting vodka with one of many lowest ranges of impurities amongst its friends. Fueled by the progressiveness of its hometown and respect for cleaner flavors in customers, SKYY has turned to its pure roots by the use of a 5-times distilled course of on imported grains, packaged in a sleeker bottling for a real illustration of being #BornFromTheBlue.

EVOLVING FOR A NEW GENERATION OF VODKA DRINKERS

In formulating this refresh, SKYY acknowledged a possibility to evolve its liquid for a brand new technology of vodka drinkers who gravitate in direction of lighter, extra fresh-tasting drinks, with soda water rising because the No. 1 mixer[1], and who select manufacturers with genuine tales tied to their native land. Backed by these learnings and motivated by a persistent consideration to element and dedication to high quality, what started as one man’s mission to create the proper martini has now developed to incorporate the pursuit of a greater vodka & soda.

A FRESHER TASTE, 5 TIMES DISTILLED

THE NATURAL, SLEEK NEW BLUE

SKYY’s refreshed packaging design can be impressed by San Francisco’s pure character. The brand new bottle includes a subtle and smooth look with a lighter, extra pure blue tone, ripples and ridges that mirror the waves of the Pacific Ocean, and a restyled white emblem. This new packaging design is a pure development of the SKYY model, with a extra upscale expression that retains key parts of the unique, iconic blue bottle.

INSPIRED BY THE COASTAL NATURE

“At SKYY, we noticed soda water emerge as the highest mixer and rapidly acknowledged a possibility to rework the vodka class as soon as once more by providing our customers one thing actually distinctive and in direct response to their developed preferences for lighter-, cleaner-, and fresher- tasting drinks,” says Daniel Schwalb, Managing Director of South Asia The Campari Group. “Along with our collective of consultants, we created a liquid that expresses itself throughout all parts of our model. It’s with nice delight that we introduced the brand new evolution of SKYY, a refresh impressed by the coastal nature that our workforce has labored meticulously to excellent.”


AND WHY NOT TRY TO MAKE A DELICIOUS SKYY HIGHBALL?

Recipe components:

  • 60 ml SKYY Vodka
  • 120ml Premium soda water

Recipe directions:

  • Construct in a tall glass over loads of ice
  • Stir gently to combine
  • Garnish with an extended lemon peel

It comes as no shock that SKYY® Vodka chooses to premiere in Bali as its first launch vacation spot – the island of Gods itself being a real embodiment of the SKYY spirit: the place the turquoise blue of the ocean meets the colourful blue of the sky. The perfect sunsets are to be loved in Bali, as seaside golf equipment and all-day cocktail bars profit from the each day golden hours.

SET TO BE A GAME-CHANGER

Made out of imported grains, 5 instances distilled with the premium high quality, SKYY is trying to be a game-changer within the Indonesian vodka panorama. The brand new id and bundle design will roll out throughout Indonesia market from June onwards. The relaunch shall be supported by a totally built-in advertising and marketing marketing campaign that includes #BornFromTheBlue in Jakarta, Bali, Bandung, Surabaya, Jogjakarta and Semarang.

For extra info and updates on the relaunch, comply with the model on: