Fourth of July is the quintessential American holiday filled with flags, fireworks, baseball and hot dogs. According to the US National Hot Dog & Sausage Council, Americans will consume over 150 million hot dogs on July 4 alone, enough to stretch from Washington DC to LA more than five times! (NHDSC, 2022)
And with Pepsi sales heating up ahead of July 4, the brand is bringing more ‘taste’ to the party by showing the entire country that hot dogs go #BetterWithPepsi. On July 4, USA Independence Day, the global soft drink brand will unveil Pepsi Colachup, which is exactly what…