LONDON — Oetker Assortment, the hospitality group behind a number of the most interesting motels on the earth together with The Lanesborough, Le Bristol Paris and Lodge du Cap-Eden-Roc, is venturing into the metaverse with vogue gaming app Drest.

The feminine audience-led digital platform, based by former British vogue editor Lucy Yeomans, will enable customers to place collectively seems to be with items from greater than 250 designer vogue manufacturers for a digital every day photograph problem with motels from the Oetker Assortment as background.

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“I’m thrilled to collaborate with Oetker Assortment and collectively usher in a brand new period for journey experiences within the metaverse. Oetker Assortment’s stunning properties, in a number of the world’s most fascinating places, are actually iconic and synonymous with type and class, making them the proper companion for this, Drest’s newest gaming journey,” Yeomans stated.

Simon Neggers, senior vp of gross sales, advertising and communications at Oetker Assortment, added that the partnership with Drest “permits individuals to find Oetker Assortment motels in a enjoyable and immersive method and the interactive challenges actually carry the escapism and glamor of journey to life .”

Drest touted that this partnership marks the primary time a luxurious hospitality model will “allow significant model storytelling and discovery through cell gaming.”

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As a part of the sport, gamers might be first transported to Le Bristol Paris to create a collection of haute couture-themed photograph shoots. Makes use of can even be capable of give you a temper board for his or her digital keep on the lodge.

After that, customers will go to the Lodge du Cap-Eden-Roc within the South of France for a summer time trip shoot with the lodge’s emblematic swimming pool as one of many backdrops, in addition to to the Chateau Saint-Martin & Spa close by Venice within the hills of the French Alps.

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Throughout the English Channel in London, The Lanesborough by Hyde Park Nook will invite customers to decorate as if attending a lunch on the lodge’s new restaurant The Lanesborough Grill.

The problem can even come to the group’s different motels together with L’Apogée Courchevel in France; Brenners Park-Lodge & Spa in Baden-Baden; Eden Rock St Barths; Jumby Bay Island in Antigua; Palácio Tangara in São Paulo; The Woodward in Geneva, and Lodge La Palma in Capri all through the remainder of the yr.

Since 2020, Drest has collaborated with a slew of luxurious manufacturers together with Gucci, Cartier, Prada, Valentino and Nars on varied initiatives, in addition to with Natalia Vodianova, Treasured Lee, Irina Shayk, Imaan Hammam and Candice Huffine on the charitable Supermodel avatars program .

There are 342 luxurious manufacturers on the platform as of July 2022.

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