Distributed by Moser Baer Home Videos, one disc contains the film; the other disc has additional content on the making of the film and interviews with the stars and director. The film’s television premiere took place on UTV Movies on 15 March 2009. (US$1.1 million), and before release recouped half its cost from tie-ins with brands including Reebok, Lenovo, Sunsilk and LG Electronics.
Social media, such as blogs, microblogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations. The interactive nature of these platforms allows practitioners to engage and communicate with the public in…