By: Katie Moro, VP, Knowledge Partnerships, Hospitality, Amadeus

Initially printed on Amadeus insights

I really like information. It’s tangible. It’s inherently factual. And it may be mixed in countless methods to supply perception into individuals’s behaviors and preferences to assist clear up issues that after appeared unsolvable.

Annually at HITEC and HSMAI ROC Americas, two bellwether US occasions in hospitality expertise, my eyes and ears are peeled for a way information and the expertise options that assist harness it will possibly transfer the hospitality trade ahead.

This 12 months, I used to be impressed by the trade of concepts and the general celebration of the trade’s continued progress. Attendees from all areas shared like-minded sentiment on how technological innovation will form the way forward for hospitality particularly as we see tech adoption enhance throughout the trade. As well as, we’re additionally witnessing excessive worth in forward-looking information and the way it can assist hoteliers in executing profitable administration methods.

Chatting with Skift at HITEC Orlando

At Amadeus, we perceive the trade is continually altering. Counting on historic information is not a viable reference level for forecasting what the longer term might maintain. Due to this fact, we have to view information forecasting instruments as a must have as an alternative of a nice-to-have.

For Amadeus, we additional established our place and experience in enterprise intelligence. It was an enormous week as we had been capable of share that Aimbridge Hospitality, a number one world hospitality firm managing a portfolio of greater than 1,500 inns throughout 50 US states and 23 international locations, expanded its partnership with us. It’s completely endorsing Amadeus’ full enterprise intelligence suite together with Demand360®, Agency360®, and RevenueStrategy360® to be used throughout its group.

Aimbridge is a good instance of an organization that’s supporting the renewal of hospitality with cutting-edge instruments that assist them make enterprise choices primarily based on precise bookings for future dates. I am unable to consider a greater method to make assured selections about renewal than utilizing actuals versus predictions primarily based on previous exercise.

Moreover, Demand360® has continued to face out for our prospects as the one information device that gives a complete view of forward-looking occupancy information and extra to assist hoteliers handle and construct demand and enhance bookings. And now RevenueStrategy360® with distinctive forecasting capabilities launched at HITEC, offers forward-looking information and on-the-books charge information to assist hoteliers make one of the best pricing and income administration choices. As we proceed to expertise fluctuating journey demand, hoteliers might want to depend on a mix of historic developments, on-the-books reservations information and charge information for hoteliers to navigate their future methods and enhance market share.

Main the way in which and looking out forward

2022 is already shaping as much as be a record-breaking 12 months. In our 2022 summer time journey developments, we revealed that this summer time is anticipated to be the busiest for the reason that pandemic started with world resort occupancy already surpassing 2019 ranges for April and Could. Hoteliers might want to anticipate and be ready for the demand and entry real-time market insights and information.

There’s loads of change taking place on the earth proper now. Nonetheless, understanding that individuals are venturing out once more and that our hotelier prospects are experiencing a surge in friends is gratifying after a protracted interval of uncertainty.

Do not get me mistaken, I do know that there are nonetheless many challenges forward for our trade, amongst them labor shortages and even excessive climate. However I’m assured, particularly after all of the discussions I had this week, that the longer term is wanting brilliant for hospitality.

For additional complimentary sources to plan for the return of journey, go to our devoted hub.