Restaurant advertisement: growing awareness of your brand
Restaurants rely on local business, which means awareness is everything. Before they can stop in for a meal, customers need to know your establishment exists. That’s the role of marketing and advertising: to build awareness and familiarity in your target audience as a way to boost sales. Get your brand out there Marketing is one of the most important aspects of operating a restaurant. An effective marketing strategy helps your business succeed by: Building brand awareness and name recognition Creating relationships with your target audience Distinguishing your restaurant from competitors Convincing customers to try your food Increasing sales and revenue…
Menu engineering: creating a more profitable food and drink list
When a customer encounters your restaurant in person or online, the menu is the first thing they look for. This simple tool is one of your biggest assets — the design and dish selection affects everything from the average order value to the sales volume for each item. Menu engineering is a data-driven way to create a menu that makes the most of your resources and boosts your bottom line. What is engineering menu? Menu engineering is the process of designing and optimizing your restaurant menu in a way that maximizes profitability. The process starts by collecting data for each…
19 June food holidays for your restaurant to celebrate
Did you know 45% of US customers say they’ve tried a new restaurant after seeing a restaurant’s post on social media? That’s why it’s more important than ever to make sure your restaurant is establishing an effective social media strategy to grab customers’ attention. One great way to make your restaurant stand out online is to celebrate national food holidays on social media. Take a look at these tips on how you can take advantage of food holidays this month and keep scrolling to get the full June calendar. What are national food holidays? National food holidays are micro holidays…
A 5-star restaurant kitchen cleaning checklist
Next to cooking, cleaning is the most important process in your restaurant. Rigorous cleaning and sanitization helps kill bacteria, which prevents a variety of contact and food-borne illnesses. When the procedure is compliant with federal, state and local food codes, it’s easier to maintain a high restaurant health score, even after a surprise health inspection. Cleanliness also benefits your bottom line — when diners can enjoy their meals in a fresh, spotless setting, they’re more likely to give you positive reviews and repeat business. Need help with consistency and accountability? Try standardizing the process with a restaurant cleaning checklist. That…
9 trends in AI in restaurants
Technology is rapidly evolving in businesses, and the restaurant industry is no exception. Restaurateurs are learning that utilizing technology can make their operations smoother, growing their business. Advancements like AI in restaurants have made technology more accessible to businesses, introducing conversational language to make it easier for business owners, staff and customers to interact with technology. The great thing about AI is that it’s a technology that can cater directly to your business needs. Don’t worry – this isn’t a technology that will take over your business, rather work for you, improving operations and streamlining your kitchen. And even better,…
Park Hotels & Resorts Inc. (NYSE:PK) Shares Sold by Dimensional Fund Advisors LP
Dimensional Fund Advisors LP decreased its holdings in Park Hotels & Resorts Inc. (NYSE:PK – Get Rating) by 4.9% in the fourth quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 2,908,699 shares of the financial services provider’s stock after selling 148,720 shares during the quarter. Dimensional Fund Advisors LP’s holdings in Park Hotels & Resorts were worth $34,293,000 as of its most recent SEC filing. A number of other institutional investors have also recently made changes to their positions in the business. Treasurer of the State of North Carolina boosted…
New York lawmaker connected to nonprofit accused of lying about homeless vets being pushed out of hotel for migrants says he’s no longer affiliated with
CNN — A New York state assemblyman and former volunteer spokesperson for the nonprofit was accused of lying about homeless veterans being pushed out of a hotel to make room for migrants is no longer affiliated with the foundation, he told CNN. Republican State Assemblyman Brian Maher said in a statement to CNN he was devastated and disheartened” to learn claims homeless veterans were pushed out of the hotel to make room for migrants were false. On Friday, CNN reported two homeless men said they were part of a group of 15 who were offered money to pose as veterans…