Why Are Frequent Content material Updates Essential?
Image this: There’s a man who used to work for ten strong hours. As quickly as he clocked out of his workplace, he would see his pals, have some beer, watch a soccer match and sleep the night time away. On weekends, he would go for mini excursions, treks, or bowling.
This was a narrative of lots of people, who strived to have a superb work-life stability. Even when folks such because the one in our instance deliberate their holidays, they have been extra on the traces of discovering a brand new place and exploring an unknown tradition.
Then, the pandemic hit, and life as we knew it modified.
As we speak, the identical individual has been working from house all day lengthy, like essentially the most of us. The traces between private {and professional} lives have blurred as he by no means will get to clock out from work. Social distancing ruined his plans with pals, so no extra catching up with pals at a restaurant, going for working marathons or bonfire nights.
Whereas this would possibly now not be the everlasting fact, nevertheless the final two years of restrictions, have created an urge termed by many as ‘revenge journey’, the place company are prepared to spend considerably extra to journey after a spot of two years. Nonetheless, in these two years what has basically modified is the content material consumption habits of vacationers in addition to their potential to analysis to know how protected and sustainable their desired property is.
That is the place the necessity for having related, updated content material about your resort turns into essential.
What’s resort content material, and why is it so essential?
If you’re a hotelier, you should perceive how vital it’s to create a connection together with your clients.
It’s because in the present day, folks search greater than only a breakfast and mattress state of affairs when trying to find resorts. They want a well-rounded expertise that begins proper from the second they begin trying to find resorts on-line.
Thus, it turns into inherently essential that the content material accessible on-line about your resort stays updated on the most recent adjustments in order to supply insightful info to the shoppers.
That is vital as a result of, with correct and helpful content material, you guarantee your place as a reputable enterprise. It helps you reinforce stronger buyer relationships and convert prospects into common patrons.
Therefore, with good content material, you enhance your possibilities of having extra loyal clients and a stronger model place.
What’s the necessity to replace resort content material on OTAs ceaselessly?
The pandemic has given rise to a whole lot of adjustments in visitor behavior- driving them to be digital first in most of their interactions. Most company now totally analysis earlier than making any buy. And with substantial investments in journey it’s not shocking that over 700 million individuals are more likely to flip to on-line bookings by 2023 as they intend to analysis properly earlier than reserving a resort.
However to take action, they are going to want extra than simply primary resort descriptions.
This explains why having good content material on-line about your resort that additionally will get ceaselessly up to date is so vital.
With the pandemic taking the world by a storm, there may be additionally invigorated competitors within the Hospitality sector. Thus, to beat your rivals, updating your resort content material with the most recent and related details about companies, attributes and facilities turns into essential.
However that is not all; listed below are a few of the different advantages of updating your content material ceaselessly:
- Larger price of conversions
With related pictures which might be enhanced to attraction to potential company, in addition to up to date info your potential to accurately talk the worth proposition to your potential visitor improves and therefore it impacts price of conversions.Add details about related attributes, altering insurance policies, and soliciting affords. This may assist your resort to point out up on totally different filters. For instance, in case your resort has a pet-friendly coverage, make sure to replace it.
- Improved visibility
An up to date resort content material has a greater likelihood of buying a buyer’s belief.Think about touchdown on a resort itemizing and barely discovering related, new, or full info. A buyer would scroll proper previous it, and it’ll lower its visibility, too.
Therefore you should replace your content material in order that it manages to strike an emotional chord together with your potential clients.
Extra clicks, improved visibility, higher conversion — it is that easy.
- Real expectations
Nothing is worse than being fooled by a web based itemizing. No buyer needs to be dazzled with fancy resort listings solely to seek out that half the data listed is inaccurate.Good, up to date content material throughout all of the OTA and web sites will assist construct a real buyer expectation. And fulfilling that sincere expectation will mean you can earn your credibility.
Thus, to inculcate the sense of genuineness, it is important that the resort content material is up to date and uniform throughout all websites.
Content material-AI: The magic your resort content material wants
As a hotelier, you’re already burdened with delivering an amazing visitor expertise. So why take an additional headache of sustaining and updating resort content material ceaselessly throughout all websites?
That is the place the Content material-AI is available in.
It helps you perceive the importance of sure content material and lets you prioritize them by prompting updates when required. Plus, you may replace content material throughout all of the OTAs in a single go. No extra going by means of the grueling and time-consuming means of updating the data recurrently!
Content material-AI as an automation instrument will shortly resolve all of your resort content material with zero effort. You solely need to insert your resort’s newest pictures and pertinent info on the cloud-based software program and let it do its magic. And when it is advisable to refurbish the outdated content material, you merely need to replace the data in a single place- on the software program. One push, and it’s uniformly modified throughout all third-party websites.
Therefore with wonderful AI expertise, straightforward and fast enhancing, correct picture categorization, Website positioning-friendly characteristic, and automated updates are all attainable, and you find yourself staying on the high of your recreation!
Endnotes
In a enterprise just like the Resort trade, the place the competitors is exceptionally cutthroat, one factor that can allow you to stand out is your content material.
Earlier than a possible buyer sees your property in individual, they are going to have a fast take a look at the resort itemizing. So, in case your itemizing is correct and top-notch, the possibilities of engagement might be increased.
We perceive that updating content material recurrently is a tedious activity, particularly when actively working a resort, so that is exactly why adopting Content material-AI will free you of all of the content material updates and administration points.
Now channel your power onto extra urgent issues whereas the automation instrument takes care of your digital picture!
Learn Extra: Obtain our newest whitepaper: Content material Administration: The Achilles Heel For Inns In 2022. Be taught extra about various kinds of resort content material and the rising traits within the reserving attributes & their influence.
Meals Security
The Arkansas Division of Well being regulates the sale of meals at institutions that embody eating places, bars, day cares, colleges, grocery shops, comfort shops, mattress and breakfast amenities, motels/motels, cellular items and concession stands. Inspections are made unannounced by environmental well being specialists.
Digital copies of retail meals inspection stories can be found on the Arkansas Meals Inspection Portal. To entry the portal, go to the meals safety web page on the Arkansas Division of Well being web site at www.wholesome.arkansas.gov.
Latest stories embody:
• THE BREAKFAST SPOT, 409 S. State St., Ste A. Date of inspection Aug. 25. A minimum of one EMPLOYEE that has supervisory and administration accountability and the authority to direct and management FOOD preparation and repair shall be an authorized FOOD safety supervisor who has proven proficiency of required data by passing a take a look at that’s a part of an ACCREDITED PROGRAM.
• THE BREAKFAST SPOT, 409 S. State St., Ste A. Date of follow-up inspection Aug. 25. No violations reported. (This observe up by e-mail regards merchandise #2 solely, CFM (licensed meals safety supervisor.) Subsequently; no signature.
• KITCHENS ON WHEELS cellular, 407 W. Martin Place. Date of inspection Aug. 25. Proprietor stated that the cellular unit has not been in operation since September 2020. Counter tops in kitchen are unclean. Nonfood contact surfaces shall be stored freed from an accumulation of mud, filth, meals residue, and different particles. No water noticed in institution throughout inspection. Scorching water era and distribution system shall be enough to satisfy the height scorching water calls for all through the RETAIL FOOD ESTABLISHMENT. Water is required in cellular earlier than opening subsequent. Flooring in cellular are unclean. Clear the bodily amenities as usually as essential to hold them clear. No lighting noticed in institution. Lighting wanted earlier than opening subsequent.
• SUPER 1 FOODS, 2800 Hazel St. Date of inspection Aug. 25. Noticed produce stroll in cooler ceiling fan leaking condensation onto greens. Greens that had direct contamination had been pulled to be discarded and different greens had been moved from the world. Cornmeal, flour, and sugar cabinets have meals spillage on them. Nonfood contact surfaces shall be stored freed from an accumulation of mud, filth, meals residue, and different particles. Stroll in meat freezer flooring have ice accumulation and meals spillage on them. Clear the bodily amenities as usually as essential to hold them clear.
• SUPER 1 FOODS deli, 2800 Hazel St. Date of inspection Aug. 25. Noticed bakery gadgets for adorning within the bakery hand washing sink. A handwashing sink shall be maintained in order that it’s accessible always for worker use, and don’t use for functions apart from handwashing. No paper towels noticed within the again deli hand washing sink. Present a provide of particular person disposable towels or a steady towel system that provides the consumer with a clear towel or a heated-air drying system at every handwashing sink in meals preparation, bathroom and warewashing areas. No cleaning soap noticed within the again deli hand washing sink. Present an sufficient provide of hand cleanser (liquid, powder or bar) at every handwashing sink. Can opener blade was visibly unclean. EQUIPMENT FOOD-CONTACT SURFACES and UTENSILS shall be clear to sight and contact. Can opener was moved to the three compartment sink to be cleaned throughout inspection. Hen (51 and 53 levels F) in meals bulk case is out of secure temperature vary. Time/Temperature Management for Security (TCS) Meals shall be stored chilly at a temperature of 41.0°F or under, as measured by an inside probe thermometer, to restrict bacterial development. Hen was pulled to be discarded throughout inspection. Inspector spoke with the supervisor about not double stacking the product on this case because the prime layer was out of temperature. Noticed seasonings out of their unique packages and in bulk bins being saved not labeled. Meals not within the unique packages to be used in institution should be recognized with the widespread title of the meals. Seasoning bins had been labeled throughout inspection. Ceiling vents behind the ceiling followers are visibly dirty. Clear the bodily amenities as usually as essential to hold them clear.
The Scholar Volunteer Expertise, Half Two
Written by: Fernando Sarmiento
The Face of an Group:
Final week I obtained the prospect and privilege to symbolize the College of Houston Conrad N. Hilton School for World Hospitality Management as certainly one of 18 pupil volunteers for HITEC 2022 (June 27-30), the world’s largest and oldest hospitality know-how and finance convention. In celebration of its 50th anniversary, the occasion was held at Orlando’s Conference Middle, the place over iconic Orange County Conference Middle options and exhibitor gathered to debate key challenges our trade, in addition to put forth the latest services, with the intention of constructing our clients and dealing lives slightly higher.
As a seasoned event-goer myself, I used to be humbled by how a lot I discovered and gained from the expertise. My earnest gratitude goes to HFTP, their strategic companions, and the HFTP Cougar Chapter, of which I’m a member. It’s because of them that I obtained to make new friendships {and professional} connections, and continued to be taught outdoors of the classroom.
The Work and the Folks:
We had been requested to help because the welcoming face of HFTP orienting and aiding each and exhibitors all through the convention, offering common help throughout classes and knowledgeable in fact, preserving the organizers of something related.
Though the coed volunteers had been trusted with a vital process, it by no means actually felt like work as a result of the management behind the occasion had been all really passionate about our function and put in nice effort to make us all really feel welcomed, ready and concerned all through.
Likewise, I used to be stunned by a lot of my fellow college students’ etiquette and information of the trade. But it surely was actually their sunny disposition and kindness in the direction of everybody that made them such a memorable combine of individuals to work alongside with. These extraordinary college students from hospitality-related fields got here from totally different colleges throughout the nation, akin to San Jose State College, Northern Arizona College, New York College, as effectively the Valencia School (to call a number of).
The Substance:
We had been inspired to attend classes of our curiosity, converse with skilled professionals from the hospitality trade, and wallop HITEC exhibitors with questions.
With this occasion being HITEC’s 50th anniversary, the organizers and their companions had been certain to incorporate some fascinating actions in this system, such because the HITEC Opening Celebration at SeaWorld Orlando offered by Venza and CyberTek, the place I obtained each my toes and cellphone moist; the HFTP Younger Professionals (YP) Meet-up at The Tin Roof, which was a meet-and-greet over gentle drinks and snacks, hosted by HFTP and AAHOA and sponsored by Aimbridge Hospitality (pictured above); and a particular “Fireplace Chat” session with resort mogul Mr. Harris Rosen as a part of HFTP’s 2022 Management Excellence Sequence.
General, volunteering at HITEC was an inspiring expertise for me, and I’d invite different college students to think about volunteering on the subsequent alternative they get. It’s a likelihood for college students to get a way of engaged on the entrance traces of event-planning, be taught extra concerning the hospitality trade and its technological and monetary parts, work in your networking abilities and make new lifelong pals {and professional} connections. It is vitally a lot definitely worth the strive.
Fernando Sarmiento is a pupil on the College of Houston Conrad N. Hilton School for World Hospitality Management and pupil volunteer at HITEC Orlando 2022.
Workers Scarcity Insights from a HITEC Orlando Visitor Blogger
Written by: Jennifer Jones
It is no secret that the bubble has burst and vacationers are again out on the street. With busy summer time months nonetheless forward, our motels are experiencing demand that’s actually welcome after the pandemic decimated occupancies. Nonetheless, the lingering black cloud of the labor scarcity means motels are going to wrestle to satisfy visitor expectations from a service perspective with fewer entrance desk brokers, housekeepers, restaurant workers, and so forth. Service shall be slower and restricted at instances, and it is going to be difficult to make nice impressions. We’re all well-aware of how the airways are combating workers shortages, inflicting a ripple impact of delays and cancellations — irritating many people who had been attempting to get to HITEC!
At HITEC Orlando, a lot of you current shopped the aids of expertise to search out new instruments to implement at our motels to bridge the labor hole. Nobody ever needs to say that we would like expertise to interchange individuals. However right now, we want expertise, since we do not have the individuals. After all, expertise might help ease labor points and make companies extra environment friendly — however that takes away from the entire objective of hospitality and repair. It is a dialog many people trip on.
In my earlier weblog put up, I mentioned how applied sciences like on-line contactless check-in made an enormous entrance into the market due to Covid-19. These applied sciences will proceed to remain so long as we do not have the workers to run the lodge correctly.
Self-service kiosks additionally grew to become extraordinarily fashionable through the pandemic to lower the quantity of face-to-face interplay. Once more, these genius little gems are nonetheless popping up in lobbies in all places, as we can not seem to present sufficient methods for friends to get checked-in seamlessly and not using a wait. On Sunday of the week main into HITEC, I witnessed an outstanding check-in line at 7:00 pm at a distinguished lodge model that wrapped across the foyer. It was painful to observe, as a minimum of 150 individuals stood in line at a entrance desk that was clearly understaffed with three stressed-out brokers. As room charges proceed to rise, expectations of vacationers will as properly, inflicting a dynamic that could possibly be disastrous for traveler evaluations.
However this labor scarcity is not simply affecting our workers in motels; it is also affecting the workers at a lot of our expertise distributors. Generally, it takes weeks and even months as soon as a contract is signed to get expertise implementations scheduled. One of many principal causes motels try to implement new expertise is to assist make operations extra environment friendly and take care of their very own lack of workers. An amazing instance isn’t having the ability to get integrations applied for months — integrations that should assist alleviate workers from manually re-entering knowledge into one other system (workers that does not exist, or workers that may’t tackle any further obligations ). So, it is a double-edged sword for many, and now the properties are annoyed from the shortage of service from distributors, identical to their vacationers are annoyed with them! As I said earlier, demand is excessive in all places. A number of hoteliers try to get these expertise initiatives going as quickly as potential to cease the bleeding proper now. I do know our distributors are conscious, nevertheless it’s undoubtedly a log jam that I am afraid both won’t ever clear up or the aim of those expertise initiatives will lose their instant return on funding. What a disaster!
Jennifer Jones is president of J2 Hospitality Options and an official occasion visitor blogger for HITEC Orlando 2022, which occurred June 27-30 on the Orange County Conference Middle in Orlando, Florida USA. Learn all her occasion experiences on HFTP Join.
Discounts and deals include free food, drinks and other discounts
With the end of the school year approaching, teachers are being recognized with specials at retailers and restaurants across the US for Teacher Appreciation Week.
Former first lady Eleanor Roosevelt began the effort to create Teacher Appreciation Week and National Teachers Day when she urged Congress in 1953 of the need for a day recognizing teachers, according to School Specialty. National Teacher Day was initially celebrated on March 7, but in 1984 it was moved to May. At that time the National Parent Teacher Association began calling the entire first week of May as Teacher Appreciation Week.
“Teachers play a critical role in driving the success of our children’s education and lives,” The National Parent Teacher Association says. “They are the ones who inspire and guide our kids to become future leaders, innovators and problem solvers.” The organization has ideas on how to thank a teacher on its website.
When is Teacher Appreciation Week?
There’s some disagreement about when Teacher Appreciation Week occurred, with the National Education Association and National Parent Teacher Association observing it May 8-May 12, while some states and school districts started celebrating it this week.
During the actual week of recognition, there’s usually a National Teachers Day, which some celebrate May 2. But the National Day Calendar and Calendarpedia, places the day of observation as May 9, the first Tuesday of the first full week in May.
When can teachers get deals for Teacher Appreciation Week?
Teachers, whenever you want to celebrate, there’s plenty of deals. There’s also deals for National Nurses Week, May 6-12. And don’t forget Cinco de Mayo, which also means plenty of food and drink deals.
Teacher Appreciation Week 2023: 20 of the best gift cards to give teachers
recalls: Family Dollar initiating recall of Advil shipped to certain stores
Mooyah Burgers, Fries & Shakes National Teacher and National Nurses Week deals
Through May 6, teachers and nurses get a free Little Moo shake at Mooyah Burgers with any purchase (show your teacher or nurse ID when ordering).
Office Depot and OfficeMax teacher appreciation deals
Now through July 1, Teachers with a free Office Depot and OfficeMax Rewards membership can get 30% back in bonus rewards on qualifying in-store purchases. Just present the appropriate coupon available online at officedepot.com/rewardsoffers, a valid teacher ID, and your Office Depot OfficeMax Rewards Member number at checkout.
Staples Teacher Appreciation Week deals 2023
Teachers get $30 back in Staples Rewards when they spend $100 or more in stores from May 7 to May 13. Teachers can also get $15 off signs, banners, and posters when they spend $75 or more, and $10 off document printing when spending $40 or more (both deals expire May 27).
Want to help your local school and teachers? Join the Staples Classroom Rewards Program to earn 5% back on in-store purchases to give to a local teacher or school, as well as 5% back in Staples Rewards.
Crocs, Michaels, Xfinity, Sleep Number deals for teachers with SheerID
Third-party verification service SheerID, which collects information that assists in verifying eligibility, has a slew of exclusive teacher deals with partners including ASICs, Crocs, Dockers, LL Bean, Michaels, Peloton, Vineyard Vines and Sleep Number. Find teacher deals at Sheerid.com/shoppers/teacherdeals.
Teacher deals from Samsung, Verizon, DirecTV with ID.me
Another verification service, ID.me, has partnered with brands including Adidas, DirecTV, Hotels.com, Ray-Ban, Samsung, Sam’s Club, Saucony, Under Armor and Verizon Wireless to confirm eligibility for teacher discounts. See the list of businesses at Shop.id.me/teacher.
“The Teachers” book available at a bargain price
You can get the critically acclaimed new book The Teachers: A Year Inside America’s Most Vulnerable, Important Profession, a USA Today “Hottest New Book Release” and New York Times Spring Nonfiction pick, will be available for just $1.99 as an ebook (down from the $15.99 retail price) from May 8 to May 13.
Firehouse Subs’ free sandwich deal for teachers
Firehouse Subs will give teachers nationwide any free medium sub with the purchase of any medium or large sub, chips, and drink, May 8-May 12. Any medium sub is eligible, including the limited-time Smokin’ Triple Stack sub.
McAlister’s Deli
Teachers and nurses can get a free 32-ounce tea through May 10 by showing valid educator or medical ID at participating at McAlister’s Deli locations. No purchase necessary, but limit one per person; not valid on flavored shots or other beverages. Must order in person for dine in and take out orders only.
Perkins Restaurant & Bakery’s Teacher Appreciation Week deal
Perkins Restaurant & Bakery is giving teachers 20% off meals May 8 to May 12 when they present a valid teacher ID and are members of the restaurant’s E-Club rewards program (join prior to May 8; the offer can be used multiple times during the weeks).
Potbelly Sandwich deals for National Teacher Appreciation Week and National Nurses Week
Potbelly will give teachers and nurses a free cookie or regular-sized soft drink when they purchase an entrée May 6 through May 12. Just show your work ID or badge when ordering any entrée (sandwich, salad, soup, or pick your pair; in -shop orders only).
Sonic Teacher Appreciation Week free cheeseburger deal, DonorsChoose donation match
Sonic is giving all those enrolled in its Teachers’ Circle Rewards program a free cheeseburger with any purchase from May 9 to May 16 made online or in the Sonic App. Any teacher, faculty or staff at a K-12 school or degree-granting university can use the app to sign up for Teachers’ Circle and get exclusive rewards; get verified before May 9 for the free cheeseburger deal.
Also on May 9, the Sonic Foundation will match 50% of public donations – up to $1.5 million – to education non-profit group DonorsChoose. (A portion of proceeds for every drink, slush and shake sold goes to the Sonic Foundation, which has donated more than $24 million to funding US classrooms since 2009.)
Those who want to donate can text GIVE to 31869 and receive a direct link to a teacher’s classroom in their local community. Emmy Award-winning actress Sheryl Lee Ralph (Abbott Elementary) is a celebrity spokesperson for the campaign. “Public school teachers have dedicated their lives to inspiring America’s youth, and we must ensure they have all the tools they need as they shape the hearts and minds of our children,” he said in a statement.
McDonald’s teacher appreciation 2022 deals
McDonald’s doesn’t have a national Teacher Appreciation Week deal, but some locations have regional or local deals over the week. Check with your McDonald’s to see if there is a local offer for teachers. And also check the app for other deals including free fries.
Whataburger Teacher Appreciation Week breakfast deal
Educators can get free breakfast entrées from May 8 to May 12. During the week from 5 am to 9 am, teachers get a free breakfast entrée plus a Taquito with cheese, Breakfast on a Bun or Honey Butter Chicken Biscuit. They also get a 25% discount on all items in the Whatastore with the code WHATATEACHER23.
More than 55 teachers who were nominated by their peers and community members, will be awarded a $1,000 grant for their schools, totaling more than $70,000 to support teachers communities within Whataburger’s 14-state footprint.
Buffalo Wild Wings $1 boneless wings deal
Whether you are a teacher or not, any customer who orders a burger at Buffalo Wild Wings can get six boneless wings for just $1 more, through May 30.
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This article originally appeared on USA TODAY: Teacher Appreciation Week 2023: Food deals, discounts for educators
Top 8 Hospitality Technology Trends to Watch in 2023
The hospitality industry continues to blaze new trails in its quest for innovation and excellence. The pace of technological advancement is only accelerating, with breakthroughs in AI, machine learning, and automation driving unprecedented transformations. The result? A kaleidoscope of cutting-edge solutions that promise to revolutionize the hospitality landscape, offering unparalleled guest experiences, streamlining operations, and unlocking new revenue streams.
From personalized experiences and contactless technologies to virtual and augmented reality, voice-activated assistants, and smart room systems, we will explore each trend in exquisite detail, providing a comprehensive overview of the latest developments and how they can benefit your business.
Exploring the Latest Innovations and Insights Reshaping the Hospitality Landscape for the Upcoming Years Ahead
Personalization
Personalization has emerged as the lodestar guiding the hospitality industry. Modern-day guest demands their preferences and behavior be recognized, and hotels must offer bespoke experiences tailored to meet these exacting standards. AI and machine learning technologies are set to play a pivotal role in analyzing data and gaining insights into guest preferences, enabling the provision of customized recommendations and experiences.
Contactless Technology
In light of the precautions against COVID-19, the adoption of contactless technology has soared to new heights, and this trend looks set to continue. As a result, contactless check-ins, payments, and room service have emerged as the new norm, providing guests with a safe and convenient experience. As such, hotels will need to invest in these cutting-edge technologies to ensure their guests’ continued satisfaction and safety.
Virtual and Augmented Reality
Virtual and augmented reality technologies offer a tantalizing glimpse into the future of the hospitality industry, enabling guests to experience hotels and destinations before booking. Virtual tours, 360-degree videos, and interactive experiences offer a compelling and immersive way for guests to explore hotels and their amenities.
Voice-activated Technology
Voice-activated technology is poised to become a global trend in the hospitality industry, providing guests with a hands-free means of accessing information and controlling their room environment. Voice assistants such as Amazon’s Alexa and Google Assistant enable guests to make requests, adjust room temperature, and control entertainment systems, among other things, enhancing the overall guest experience.
Smart Room Technology
The advent of smart room technology represents a paradigm shift in how hotels offer their guests personalized experiences. For example, smart thermostats, lighting, and entertainment systems give guests unparalleled control over their environment and preferences. Meanwhile, smart mirrors and virtual assistants offer customized recommendations and information, enhancing the guest experience.
Artificial Intelligence (AI)
AI continues to be a pivotal force in the hospitality industry, enabling hotels to provide personalized experiences and automated processes. Chatbots and virtual assistants are set to become even more sophisticated, providing guests with quick and efficient responses to their queries. AI-powered recommendations are also poised to help hotels upsell and cross-sell products and services, further enhancing the guest experience.
Internet of Things (IoT)
IoT technology ushers in a new era of data-driven decision-making in the hospitality industry. Smart sensors and devices will monitor guest behavior and preferences, enabling hotels to provide bespoke services and make data-driven decisions. IoT technology will also enable hotels to optimize energy consumption and reduce costs, enhancing the overall sustainability of the hospitality sector.
Cloud Computing
Cloud computing is poised to revolutionize the hospitality industry, streamlining operations and improving efficiency. Cloud-based property management systems (PMS) will provide hotels with real-time data and insights, enabling them to make informed decisions and manage their properties remotely. Cloud-based solutions will also reduce costs associated with hardware and maintenance, making them an attractive proposition for hotels seeking to enhance their bottom line.
Conclusion
The hospitality industry is poised for an exciting and transformative year in 2023, with cutting-edge technologies to redefine the guest experience and revolutionize operations. From personalization and contactless technologies to smart room systems, voice assistants, and virtual and augmented reality, the top 8 technology trends we’ve explored in this blog promise to deliver immense value to hoteliers and their guests alike.
As the industry continues to evolve, businesses must keep pace with the latest trends and innovations to remain competitive and relevant. By embracing these emerging technologies and leveraging their capabilities, hotels can enhance the guest experience, streamline operations, and stay ahead of the curve.
Inside Look from the Global Finance Committee
The brain trust of hotel industry experts who are tasked with future planning and development for theUniform System of Accounts for the Lodging Industry(USALI®) is back in full, collaborative force to produce the new USALI 12th Revised Edition. This group, the Global Finance Committee (GFC) sponsored by HFTP and AHLA, recently met in Washington, DC to discuss major financial and operating revisions and enhancements that will be made to the new edition.
In this blog post, Robert Mandelbaum, GFC member and director of research information services at CBRE Hotels Research, summarizes the many notable changes to date:
- The Utilities Schedule (11th edition) will become the newEnergy, Water, and Waste (EWW) Schedule. The subject of a recentHOTEL YEARBOOK articles by HFTP CEO Frank Wolfe, this new Schedule will address increasing expectations from guests, investors and companies for reliable ESG reporting standards, metrics and statistics (read the article to learn more).
- theEWW Schedule will include new required expense categories to capture energy, water, sewer expenditures, waste and contract services. It will also incorporate a recommended schedule for obtaining environmental and greenhouse gas emissions and statistics.
- The definitions for each of the rate categories used for the Rooms Revenue segment have been expanded; and an optionalChannel Mix schedule has been added.
- Enhanced guidance will help users determine if a retail operation selling food and beverages should be considered asFood & Beverage (F&B)revenue or asOther Operated Departmentrevenue.
- New guidance will enhance the tracking of costs associated with services and amenities offered to participants of aGuest Loyalty Program.
- Guidance will be added to theMiscellaneous Income, Non-operating Income, and Expenses,andBalancesheetsections to reflect the latest lease accounting rules and regulations changes.
- Additional expense categories in theSales and MarketingDepartmentwill reflect the many new digital methods used to promote hotels.
Ahead of the new edition, HFTP is introducing a brand-new digital format for the USALI, published via the cloud-based publishing platform Kitaboo. The new digital version of the current 11ththe USALI edition is expected to be available in Spring 2023, and the new 12thedition will be added to the platform once it is released. .
For questions, contact HFTP at [email protected] or +1 (512) 220-4020. Follow news and information on the USALI 12thRevised Edition, on the HFTP website.
CBRE Forecasts Enhanced RevPAR Growth in 2023 Despite Economic Headwinds
Written by: Rachael Rothman and Matt Mowell
Despite projections of persistent inflation and a moderate economic recession, CBRE’s November 2022 Hotel Horizons® forecast calls for a 5.8 percent increase in rooms revenue per available room (RevPAR) in 2023. This is up from CBRE’s previous forecast of a 5.6 percent increase in RevPAR for 2023.
Propelling CBRE’s increased outlook for RevPAR is an expected 4.2 percent rise in average daily rate (ADR), driven in part by the continuation of above long-run average inflation. For 2023, CBRE is forecasting the Consumer Price Index in the US to increase by 3.5 percent YoY. Inflation continues to have a mixed impact on the hotel industry, bolstering top-line growth while pressing margins.
Supply and Demand
Inflation is also impacting development activity. The combination of rising construction material costs, a tight labor market, and high interest rates will serve to keep supply growth over the next five years 40 percent lower than historical trends. Instead of construction, we expect cash flows in the near term to be focused on debt reductions, renovations and renovations given the backlog of Capex that built up during the pandemic.
Given its forecast for a 0.2 percent decline in 2023 gross domestic product (GDP), CBRE lowered its expectations for demand growth from 3.3 percent in their August 2022 forecasts to 2.9 percent in the November update. With the projected supply increase remaining at 1.2 percent for 2023, the net result is a reduction in CBRE’s occupancy growth estimate for the year to 1.6 percent, down from the 2.0 percent increase previously forecast. The lowering of occupancy expectations will somewhat offset the enhanced outlook for ADR growth.
It is worth noting that the 5.8 percent RevPAR growth forecast for 2023 is front-end loaded, particularly in the first quarter of the year given the easy comparisons created by the outbreak of the Omicron variant in early 2022. Our RevPAR forecast for the first quarter of 2023 calls for a 15.6 percent gain, followed by 2-4 percent growth over the balance of the year.
Chain Scales
By the end of 2023, CBRE forecasts all chain scales to have surpassed their respective 2019 RevPAR levels. Economy and midscale hotels recovered to 2019 levels in 2021. Closures, higher rents and displacements from shelters will continue to shift people from homes and apartments to lower-priced hotels offering weekly and monthly rates.
Luxury and upper-upscale properties have lagged in recovery because of their dependence on individual corporate and group demands. Hotels that operate in these segments will not achieve RevPAR recovery until the end of 2023.
Markets
CBRE prepares Hotel Horizons® forecasts for 65 of the largest markets in the US By year-end 2023, 53 of the 65 Horizons® markets are expected to have reached, or surpassed, their 2019 RevPAR levels. That leaves 12 more to recover in 2024 or beyond. The majority of markets lagging in recovery are in northern California, the upper-Midwest, and along the northeast corridor from Washington, DC through New York.
At the other end of the spectrum, the leisure-centric destinations of Savannah, Miami, St. Petersburg and the Coachella Valley in California are forecast to exceed their 2019 RevPAR levels by more than 20 percent in 2023.
The Economy
CBRE’s Hotel Horizons® forecasts are based on economic assumptions prepared by CBRE Econometric Advisors (CBRE EA). As of October 2022, the CBRE EA is expected to be the following for the US economy in 2023.
A Recession
CBRE EA anticipates that a moderate recession will last through the first half of 2023 for the following reasons:
- The key trigger of this downturn is the Fed’s aggressive rate hikes delivering its intended effects.
- Higher household debt costs are weighing on consumption of big-ticket items, such as housing and reportedly autos.
- A strong USD will impede exports.
- Higher corporate cost of capital is forcing firms to shelve expansion plans and layoff announcements are increasing. This will soften the labor market via a falling job opening rate in the near term, and the unemployment rate should increase to 5 percent by 2024.
Inflation
The pace of annual inflation is likely to peak during the summer of 2022. Moving into autumn, easing commodity and consumer goods prices are weighing on CPI. The largest component of CPI—housing—is also peaking. Some monthly data points suggest that both rental and for-sale prices are falling. Nevertheless, the Fed remains vigilant about rising services costs and the prospect of embedded inflation. This should keep the Fed Funds Rate trending upward through mid-2023 and peaking north of 4.5%. Indeed, this outlook is predicated upon decelerating inflation to 3.5 percent by year-end 2023. It is entirely plausible that inflation could remain stubbornly high, which would trigger a stronger response from the Fed and a more painful recession.
It should be noted that the CBRE lodging forecasts presented in this article do not contemplate a global war, a pervasive recession or a more acute COVID variant.
This article was originally published in the January 2023 edition of Lodging and has been shared on HFTP Connect for the benefit of HFTP hotel finance members.
Rachael Rothman is head of CBRE Hotels Research and Data Analytics. Matt Mowell is senior economist at CBRE Econometric Advisors. To obtain CBRE’s Hotel Horizons® forecast reports, please visit pip.cbrehotels.com/hotelhorizons. This article was published in the January 2023 edition of Lodging.