Restaurant owners have endless data at their fingertips from a variety of sources — point-of-sale (POS) systems, marketing platforms, inventory trackers and scheduling software, to name a few. But do you know how to use this data to your advantage?
While it might take some time to understand up front, data analytics can help position your business for long-term growth. By learning how to categorize, collect, and use customer information, you can improve your marketing and build stronger customer relationships.
What are the four types of restaurant customer data?
When you start working with customer data for your restaurant, the…