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Take a staycation in these three Twin Cities accommodations with a meals focus

4 Seasons Lodge Minneapolis

245 Hennepin Av., Mpls., fourseasons.com

The accommodations: Having solely lately arrived on the scene, the brand new 4 Seasons is already making a reputation for itself with its ground-level restaurant and bar, Mara. The bar is beautiful, bathed in mild gold mild and stuffed with delicate ornamental nods to town — the again wall’s curves are a nod to Mill Metropolis silos. The restaurant space itself combines a French open kitchen and a Swedish conventional fire for extra spectacle and engagement with the eating expertise. There is not any slacking within the resort correct, both — the rooms are vibrant, snug and fashionable, every geared up with an iPad for room service and different help features, in addition to a minibar stocked with native beer and spirits. Of particular notice are the Premier River Government Suites, situated on the ninth ground and above, with gorgeous views of the Mississippi River and downtown Minneapolis. Final, however not least, the 4 Seasons can also be geared up with a full spa expertise themed round “nourishment via nature” and Minnesota’s pure magnificence. The spa is open to the general public, and has applications and robes for youths in addition to adults so no one feels unnoticed of the expertise.

Rooms: A typical king room prices round $545 an evening, placing the 4 Seasons on the excessive finish of luxurious staycation pricing. For a Premier or Deluxe River-View room, costs begin at $650, and suites with the perfect views begin at $900.

Sights: The 4 Seasons has gone to noticeable lengths to make itself an attraction — it is fully doable to do a brief staycation with out leaving the constructing. The spa is a part of a complete well being and wellness ground with each an indoor pool and a guest-only out of doors terrace pool and health middle. Mara is a bustling newcomer on the Twin Cities meals scene, and Socca, a small cafe connected to the resort constructing, permits company to cost their breakfast pastries and coffees to their room. Do not ignore Riva Terrace (pictured), the looky fourth-floor bar and restaurant with a heating aspect inbuilt to remain toasty even into the late fall. Should you resolve to enterprise forth, the resort has skyway entry, and is conveniently situated in downtown Minneapolis for jaunts to Goal Area, the Guthrie, the Orpheum and extra.

St. Paul Lodge

350 N. Market St., St. Paul, saintpaulhotel.com

The accommodations: A longstanding Twin Cities establishment, the St. Paul Lodge is all about consistency and reminiscence — even the doorman has been the identical for 30 years. For longtime patrons of both the resort or the St. Paul Grill, a go to is sort of a homecoming, together with your favourite meal or room ready, simply the way in which you bear in mind it. For first-timers, it is an engagement with a historic and nationally identified institution that strives to characterize the best the Twin Cities can provide — you possibly can see the portraits of well-known company close to the bar and picture sharing house with them. “Friends right here bear in mind the resort as a spot the place they got here for something from a household dinner to a wedding,” says government chef Gheorghe Vatafu. “In these occasions after the pandemic, I believe it is particularly vital that a spot exists the place issues are nonetheless the identical as they have been earlier than.”

Rooms: A deluxe king room for 2 prices round $200 per evening, furnished with Aveda tub merchandise, a Keurig coffeemaker and a view of Rice Park, amongst different options. On the high finish, Ambassador suites run $450 per evening, located on the constructing’s nook for views of the Mississippi River and Rice Park, that includes a four-poster king mattress, a sitting room and the choice to attach one other king room for a bigger household staycation.

Sights: The resort itself has a number of sights, together with the award-winning St. Paul Grill and an English-style afternoon tea (reservations required), in addition to some winter vacation occasions. With its central location in St. Paul, the Ordway and Xcel Power Middle are throughout Rice Park and Minnesota Kids’s Museum, Science Museum, Museum of American Artwork, and Palace Theater are all inside just a few blocks. The resort affords a shuttle service to close by eating places, taprooms and occasion venues.

Hyatt Centric Downtown

615 2nd Av. S., Mpls., hyatt.com

The accommodations: Previously generally known as the Grand Lodge Minneapolis (which was itself previously the Minneapolis Athletic Membership), Hyatt Centric Downtown opened in June 2020 with a transformed inside and new in-house restaurant, Six15. The resort leans on the constructing’s historical past, selling socialization and well being within the style of the outdated Athletic Membership with its occasion areas and large health middle, which takes up almost the whole third ground. Six15, the resort’s ground-level lounge, serves breakfast and dinner. Breakfast fare contains heart-healthy oatmeal and fruit and yogurt in addition to extra hearty dishes like seasonal vegetable hash and breakfast wraps. For dinner, the menu turns to contemporary takes on outdated favorites. Rib ideas include a housemade barbecue sauce, creamy hen wild rice soup is served with grilled toast factors and walleye makes an look in each taco and sandwich type. There are signature cocktails, craft beer and a prolonged wine checklist, too. Search for a refresh menu coming quickly.

Rooms: For the reason that constructing was not initially a resort, the rooms aren’t standardized, that means rooms could have completely different layouts and sq. footage from others of the identical class. There are additionally a handful of distinctive rooms widespread with {couples} and small teams, carved out of the previous presidential suite. Households on staycation could want a grand suite (about $430 an evening), which incorporates one separate king bed room and a big residing house with a sleeper couch for the children and the canine (it is pet-friendly, too).

Sights: True to the title, the Centric is smack dab in the midst of Minneapolis’ downtown, with quick access to the skyway and light-weight rail for transit to theaters, music venues, eating places and different cultural scorching spots. The resort’s health middle features a squash court docket, desk tennis, a full weightlifting rack and a working monitor, and will be rented or reserved for personal occasions, as can the fifth-floor occasions house.

The best way to carry down your restaurant prices

Despite the fact that the novel Coronavirus has modified the restaurant trade’s panorama, there are some issues inside the enterprise that stay fixed. Each novice and skilled restaurateur is aware of that launching a restaurant enterprise requires deep and vast pockets. Nonetheless, the trade big has the deserved title as a result of additionally they know the place to maintain their prices low and capitalize on higher ROI alternatives.

Investing in a restaurant administration system is one such alternative that allows restaurateurs, with companies of various sizes, to close cash drains and therefore, declare higher earnings. On this article, let’s examine what massive of a distinction a restaurant administration software program could make.

The way it works

A modern-day, digital restaurant administration software program helps you carry out a variety of capabilities. Aside from billing, it aids you in reservations, provide chain administration, operating advertising and marketing campaigns and loyalty packages and many others. Thus, it is excessive time you substitute your legacy billing software program.

Key benefits of a restaurant administration system

Let’s examine how a restaurant administration system will assist you to minimize down pointless bills.

1. Reduce down on handbook labor value

Does the growing labor prices burn a gap in your pocket? The outcomes of a Zenput and Technomic survey performed amongst 295 restaurant operators exhibits that the highest barrier for bettering restaurant operations is the rising labor prices (48%). The main benefit of a cloud primarily based restaurant administration system is that it helps in reducing down handbook efforts to a big extent.

Let’s take the instance of your diners putting orders for meals. Within the standard system, the server will notice down the order particulars in a slip of paper. In flip, he walks in the direction of the kitchen and communicates the order particulars to your kitchen workers. The cooks want to determine the respective kitchen division to which the order belongs. There are not any such hassles and wastage of time related to restaurant. The server takes the order from the client on a pill with the assistance of a digital menu. Instantly the order particulars get displayed on the display screen within the kitchen (Kitchen Show System) within the kitchen for the chef to see. As quickly because the meals is able to be served, the server is notified. Briefly, the software program facilitates a drastic discount in handbook labor and time spent.

2. Remove worker inefficiency

Monitor the efficiency of your workers members constantly. Throughout rush occasions, some waiters could also be fast sufficient to serve the dishes on time. Nonetheless, there could also be some who aren’t environment friendly sufficient. It is excessive time to understand that they’re consuming away your revenues. The restaurant POS provides you reviews that assist you to enormously in evaluating the efficiency of your workers members. Now evaluate the efficiency of varied staff primarily based on parameters comparable to login occasions, desk turnaround occasions, and many others. Converse to these workers members who aren’t on top of things and work in the direction of bettering their efficiency. Conduct coaching classes in areas the place they’re missing. https://www.shutterstock.com/image-photo/business-people-work-earnestly-coffee-shop-1665637357

3. Remove non-performing dishes

A number of the dishes could not discover favor along with your diners. Thus, you need to undergo the ordeal of meals waste later. The research performed by Cornell College Meals and Model Lab reveals that on a median prospects at eating places depart 17% of their meals uneaten. With the software program now you get precious insights on the fast paced and non-performing dishes in your menu. Now you possibly can give attention to probably the most promoting and worthwhile gadgets. Additionally expertise appreciable value financial savings by eradicating the least promoting dishes out of your menu.

Primarily based on the insights, now waiters can suggest their diners their favourite dishes. Efficient upselling additionally aids in boosting gross sales at your restaurant.

4. Curb worker theft

Stock theft could cause main losses on your restaurant. As per the report by the Nationwide Restaurant Affiliation, 75% of stock shortages occur attributable to inside worker theft. Nonetheless with a strong Provide chain administration (SCM) software program comparable to restaurant SCM, now it is fairly straightforward to take care of the issue of stock theft. It helps you monitor all of your stock in actual time, Now your provides and uncooked supplies are fairly safe with the system. The well timed alerts guarantee that there’s completely no scope for theft.

5. No extra stock waste

It is a cumbersome process so that you can decide the optimum stock ranges. Ordering in extra portions results in waste of uncooked supplies. On the identical time, operating in need of inventory impacts your online business adversely. Now, the SCM software program notifies you every time it is time to place the recent order of stock. As soon as the order is positioned, you’re going to get real-time updates on the present inventory ranges. Thus you possibly can eliminate the problems of stock waste perpetually. Additionally, it provides the characteristic of monitoring your stock ranges reside from any location, anytime.

The SCM software program makes use of the idea of a central kitchen successfully. From the central kitchen, the acquisition orders are despatched to the respective distributors. It aids in attaining vital value financial savings. The platform additionally permits optimum use of your kitchen sources and cuts down total grocery value and requirement. The characteristic of report technology provides you precious insights on inventory variance and pilferage.

6. Handle procurement successfully

Evaluate the assorted distributors when it comes to value and high quality requirements. The software program helps you simply carry out this train. By rigorously evaluating the costs, you possibly can obtain vital cash financial savings. Converse to your common distributors and negotiate on the costs. Verify whether or not it’s doable to supply a reduction on whole supply prices in case you pay a sum as an upfront annual payment. Additionally monitor the brand new suppliers getting into the market. Each time it is time to renew your contract, take quotes from them and evaluate the costs.

Half Phrases

Within the post-COVID world, adopting cost-cutting measures has turn out to be an crucial for eating places worldwide. Nonetheless, it’s doable solely by utilising the by no means ending advantages supplied by trendy know-how. By implementing a strong restaurant administration software program, now begin experiencing a drastic discount in your each day bills. The opposite added benefits embrace improved buyer satisfaction and a major enhance in footfalls.

SIU Ottawa: Police watchdog drops probe into lady who jumped from lodge window

Ontario’s police watchdog has dropped its investigation right into a 23-year-old lady who jumped out of a fourth-floor lodge room window when police knocked on the door.

The lady was staying in a fourth-floor room of a Hampton Inn in Ottawa on June 3 when she heard a knock on the door, the Particular Investigations Unit mentioned in a information launch Wednesday.

When she approached the door she heard somebody say that they have been police, and to open the door. She tried to flee by breaking by means of a window and leaping out. She landed on a first-floor construction and suffered fractures, the SIU mentioned.

One other particular person within the room opened the door to a number of plainclothes cops.

The SIU’s preliminary inquiries decided it was “plain and apparent that the officers did nothing to contribute to the lady’s accidents that might conceivably appeal to felony sanctions,” the information launch mentioned.

“As there was patently nothing to analyze so far as the potential felony legal responsibility of any police officer was involved, the file has been closed.”

The SIU investigates police-involved incidents the place there may be dying, severe harm, allegation of sexual assault or discharge of a firearm by an official at an individual.

Omnichannel Advertising for Eating places: 5 Key Ways to Enhance Buyer Model Recall

The current decade has seen the restaurant business evolve from a traditional bodily existence to a multi-channel presence. Omnichannel advertising refers to utilization of a couple of channel of promoting for higher interplay with clients by companies. Omnichannel advertising is the crowning contact of this thrilling transformation. It engages each offline and on-line platforms to construct an omnichannel interplay with shoppers. This multifaceted mechanism helps the restaurant business to ascertain its presence on a number of platforms. It additionally helps eating places enhance their serviceability and buyer expertise.

The current modifications in the best way eating places cater to their clients have introduced a serious overhaul to the traditional ordering and eating method. The necessity for a uniform and seamless expertise over omnichannel platforms has by no means been extra essential. Incomes buyer model recall to make your restaurant successful requires a gradual and intuitive method. Partaking them appropriately can enhance your small business’s presence over a number of platforms

Listed below are 5 key ways to spice up your buyer model recall:

1. Preserve Your Model’s Distinctive Persona

Make certain to maintain your branding uniform whereas participating on a number of on-line and offline channels. Catering to the shoppers for order taking, receiving, and paying for the meals by numerous avenues wants to depart a uniform but lasting impression. Whether or not interacting by an app, on a name, over a kiosk, or in particular person, all avenues should endorse uniform branding. A model that evokes belief and familiarity with impeccable service is way extra prone to have the next attain than one missing in any of those points.

Whether or not utilizing on-line platforms like social media, emails, messaging apps, or offline platforms as electronic mail publication, on-line commercials, coupons, print media, and loyalty rewards make sure you preserve the branding uniform. Utilizing a distinct model language on every platform typically might go away a unfavorable affect in your model identify and won’t instill a lot religion. A model that appears reliable, alternatively, might encourage extra loyalty from clients.

2. Elevate the Buyer Expertise

Proper from reservation administration, on-line ordering options, to contactless and advertising options, restaurant helps in making your complete restaurant administration course of a seamless expertise for the restaurant workers. This additionally elevates the shopper expertise by large levels, enabling you to develop a long run relationship together with your diners.

Whether or not the shopper locations an order by a QR code, by an app, on-line, or bodily, your service wants a constant response technique. A service that adequately targets the shoppers’ want for comfort, personalised service, swift dispensation, and a reliable model identify is one which advantages most. Guarantee each question is given enough consideration and all unfavorable critiques are adopted up. Solely your clients’ responses will pave the best way on your future enterprise plans.

3. Construct Higher Relationships together with your Clients

Give attention to constructing higher relationships together with your clients. A customized expertise will go away a greater impression than an impersonal one. Partaking in conversations with purchasers makes you extra attuned to their wants and helps you improve your strategies of catering to them. This two-way road advantages each clients in addition to the restaurant business. In any case, it’s the clients’ responses that drives the restaurant business to serve higher.

Establishing conducive connections will successfully enhance your advertising initiatives. Partaking with social media influencers is one great way of bettering your model recall. They not solely enhance engagement on social media with shoppers however can even drive interplay with shoppers. This methodology, when employed strategically, generally is a good supply of brand name progress and income. Constructing higher relationships together with your clients may also help you make your common patrons into ambassadors on your restaurant. You may have interaction with the choice of your selection, relying on the funds you allocate on your advertising wants.

4. Use Buyer Interplay Information for Intuitive Enterprise Acumen

Information-driven analytics has been a game-changer within the restaurant business. Using data appropriated from buyer knowledge can show extremely useful for your small business perception. Buyer knowledge will provide help to to enhance the efficacy of your service and improve the patron’s expertise.

The current pandemic has introduced in a big set of restrictions that may put a dampener on buyer satisfaction. Interplay with clients brings you intuitive data that may make your small business technique simpler with the least effort. Utilizing the information evaluation may also help you benefit from the state of affairs and nonetheless enhance your ordering and eating expertise by personalizing the service you give the shoppers. This can provide help to flip your clients into your common patrons and earn their belief and satisfaction.

5. Successfully put CRM Information into use

CRM knowledge holds a mine of immeasurably very important buyer data. You need to use the information out of your CRM options to successfully drive your small business’s progress. Be certain that you have interaction in campaigns that concentrate on reward methods for vital events like birthdays and anniversaries. Utilizing inresto loyalty and marketing campaign module, you may simply do that by SMS and electronic mail. Monitoring buyer conduct can be a way of bettering personalization of service. Offering incentives that favor buyer’s favorites is an efficient methodology of making certain repeat enterprise.

CRM knowledge can even provide help to monitor buyer critiques, suggestions, and queries. Responding to each considered one of them may also help you achieve engagement and natural content material for social media platforms. When given enough consideration, this generally is a worthwhile software to navigate by the wants of the shoppers. This will additionally provide help to enhance your restaurant’s model visibility and recall and strengthen buyer relations.

An omnichannel advertising technique is a multi-pronged software that may enhance your restaurant’s advertising design in manifold methods. Enhancing buyer model recall can successfully create further income sources on your restaurant whereas making your restaurant accessible to a wider vary of inhabitants by a number of means. You may assist your clients get precisely what they want every time they want it.

Thailand Could Get Pricier for Vacationers With Twin Resort Charges

(Bloomberg) — Overseas vacationers might quickly discover Thailand a dearer vacation spot than previously two years with the nation now planning to lift lodge charges to pre-pandemic ranges to help a sooner restoration of the trade.

Thailand’s tourism ministry plans to ask lodge operators to implement a dual-tariff construction beneath which overseas guests could also be charged charges just like pre-pandemic days whereas locals might proceed to take pleasure in discounted charges, Traisuree Taisaranakul, a authorities spokeswoman stated in a press release on Wednesday .

“That is to take care of our requirements of charges and companies for overseas vacationers, which impacts the notion of the nation’s tourism model,” Traisuree stated. “Charges which have been decreased throughout Covid-19 will likely be maintained for Thais to maintain the momentum of home tourism.”

Motels in tourism hotspots akin to Bangkok, Phuket, Krabi and Koh Samui proceed to supply large reductions to attract again guests after the pandemic pushed room occupancy charges to about 30%.

Whereas there was no quick response to the proposal from lodge operators, the tourism ministry and the Tourism Authority of Thailand will quickly maintain talks with the Resort Affiliation of Thailand in regards to the twin pricing plan, in accordance with Traisuree.

Whereas the Southeast Asian nation has scrapped all Covid-related journey restrictions, the tourism sector continues to be reeling from heavy losses collected through the pandemic. Thailand expects 9.3 million overseas arrivals this yr, a fraction of the 40 million vacationers it acquired in 2019.

Methods to Apply in your Restaurant Advertising Automation

If you’re an avid social media consumer, you might need already come throughout numerous campaigns launched by companies the place they invited their clients to create an advert for them. The companies then selected a number of the finest adverts from the inflow of submissions, which gained loopy money prizes and once-in-a-lifetime alternatives.

These campaigns have virtually at all times gone viral and created a loud buzz throughout social media. Course of? The right use of promoting automation with precision.

Advertising automation for eating places entails utilizing new expertise to achieve out to potential clients and preserve a wholesome relationship with the loyal clients to extend income by means of numerous media networks. Using customized content material, catering to particular person wants on a big scale, making the shoppers really feel heard makes restaurant advertising and marketing automation an important facet to adapt in immediately’s social period.

The web presence by means of common campaigns by way of SMS, emails, and social media posts guarantee communication with the shoppers leaving a long-lasting influence. It helps in creating the restaurant’s fame in addition to new leads. Personalised content material permits the shoppers to dwell upon the provides and act on them. They’re extra more likely to order meals or go to the restaurant steadily if the content material caters to their private wants.

The method turns into simpler when automated, which is finished with the assistance of a number of software program and saves a number of time within the eating places. The eating places can then solely deal with serving the shoppers to the perfect of their capability with out worrying about typing every message individually and sending them out one after the other.

The under information will allow you to with the methods to automate restaurant advertising and marketing or the areas the place you’ll be able to simply belief expertise to return to your rescue.

1. Social Media Promance

Social media presence in immediately’s time has turn into virtually equally essential as having a bodily presence. The automation course of permits you to schedule your posts to create your content material in a single go after which put up it utilizing automation instruments everytime you schedule them. The content material have to be partaking and user-friendly to garner a large attain on social media. This protects a number of time for handles reminiscent of Instagram and Twitter, which don’t enable scheduling in any other case. Automation makes use of the content material you created after which posts it repeatedly as and when scheduled, sustaining an internet presence and communication.

You’ll be able to outsource social media advertising and marketing options on your restaurant. Corporations like inresto create posts and run social media adverts for eating places that garner outcomes. To interrupt the ceiling, we recommend restaurateurs put money into their very own restaurant web sites and on-line supply techniques. These two can catapult the outcomes introduced in by your advertising and marketing efforts.

2. Buyer Critiques

The very first thing everybody notices after trying to find a restaurant on-line are critiques. They assist in making a huge effect on the shoppers. The automation course of lets you filter out the critiques as quickly as you obtain them and even helps you discover the point out of your restaurant anyplace on-line. Well timed motion on constructive and demanding critiques permits you to construct a fame that you simply worth your clients and reply and take heed to suggestions. It’s also possible to put your aspect of the story to unfavorable suggestions to make sure that the opposite folks studying critiques get to learn either side.

3. Restaurant Loyalty Ppackages

The Loyalty Program works the identical approach as a Debit/Credit score Card reward level system. The extra a selected buyer spends along with your restaurant, the extra reward factors they obtain, which they’ll redeem with totally different provides or packages pre-decided by the restaurant. inresto Loyalty program helps you create customized loyalty packages on your clients. These packages might be spend based mostly, or go to based mostly.

The loyalty factors might be recorded with a selected identification like an e mail deal with or the client’s cellphone quantity, and the identical medium can be utilized to remind them of the factors they’ve earned up to now. Nonetheless, the principle focus ought to be on protecting in contact with the shoppers with thrilling provides they’ll avail by means of the already earned reward factors with the restaurant.

Previous orders and ordering patterns of the shoppers might be thought of when sending out customized SMS or e mail. For instance, if one buyer orders solely on weekends, you’ll be able to set out an automation reminder for that exact buyer on Fridays about ordering out of your restaurant the subsequent day. You’ll be able to even ship out reductions for being a loyal buyer and need them a contented weekend to offer a customized expertise.

4. Promotional Campaigns

SMS and Emails can be utilized to ship out promotional campaigns to loyal clients. The information might be collected whereas they order meals. It could actually then be used to make them conscious of latest offers and reductions or the modifications within the menu. Merely sending out the perfect sellers of the month additionally works wonders. The content material needs to be created upfront, which may then be despatched out with the automation course of repeatedly to clients. The messages and intervals are correctly recorded within the automation system, and you should have the info at your fingertips. Instruments just like the restaurant marketing campaign module can do the job for you.

5. Desk Administration

Automating the reservation course of and desk administration eases the duty of the in-house workers and permits them to prioritize customer support. As well as, it maximizes the desk turnaround effectivity and permits you to streamline reservations from a number of sources. inresto has diminished the client ready time by a whopping 200% for eating places by means of their desk administration Visitor and Reserve. The restaurant assigns a desk based on real-time availability, however all the info is supplied on-screen very systemised.

Conclusion

Advertising Automation has labored as a really useful gizmo for eating places, and above, we have now mentioned easy methods to automate your restaurant advertising and marketing. If executed proper, it may possibly increase the client base and income. Additionally, it is vitally essential to make well timed modifications to your automation methods and your content material. You’ll be able to simply discuss with eating places on your advertising and marketing automation wants which embody app-based advertising and marketing, social media promotions, and media protection, amongst different actions.

Fall social media holidays for your 2022 restaurant marketing strategy

As outdoor dining fades and pumpkin spice infiltrates coffee shops, restaurants across the country are gearing up for fall. Fall brings many reasons for restaurants to celebrate. With Halloween and Thanksgiving around the corner, diners are looking for holiday-specific experiences to get in the spirit of the season. Restaurants are using social media holidays to uniquely reach customers and give them even more reasons to celebrate autumn.

Hundreds of food holidays are celebrated on social media every year. Acknowledging a food holiday is a great way to highlight a certain menu item and offer discounts that will get customers craving what you’re celebrating. Did you know that October 1st is International Coffee Day? In 2021, Grubhub sales for cold brew coffee grew by 116%. Offering a cold brew discount on this micro holiday could encourage thirsty diners to purchase their favorite drink at your shop.

According to the National Restaurant Association, 35% of off-premise customers report they are more likely to choose a restaurant that offers a discount, and 36% are more likely to reorder takeout and delivery from a restaurant that offers a loyalty program. Crafting social media holiday campaigns could be key in getting potential diners to flock to your restaurant.

Here’s a look at social media holidays that you can use to get diners cozying up at your restaurant all fall.

What are micro holidays?

Micro holidays are those not-quite-real holidays that celebrate people, things, or moments on social media. Although you may not be able to buy a greeting card for micro holidays like #MiniGolfDay (September 21), #WorldSmileDay (October 7), and #CleanOutYourRefrigeratorDay (November 15), they can still be fun to observe and celebrate.

Micro holidays are also commonly known as “social media holidays” because of their popularity on platforms like Facebook, Instagram, Tik Tok, and Twitter. Acknowledging a micro holiday on social media by using the holiday’s hashtag can instantly make your restaurant relevant to a wider audience.

In fact, 45% of US customers say they’ve tried out a new restaurant after seeing its posts on social media. Incorporating micro holidays into your social media strategy incentives hungry diners to check out your cuisine.

Why your restaurant should celebrate national food holidays

Everyone loves having something to celebrate, and restaurants can use food holidays to build excitement around certain cuisines they serve. Celebrating a national food holiday is also a great excuse to throw out a promotion around a menu item.

Diners are looking for specific cuisines on food holidays, and sharing that your restaurant is celebrating can get them through your door. When diners are craving pizza during National Pizza month in October, you want them to turn to your pizza joint to order Grubhub’s second most popular dinner item.

In 2021, Grubhub delivery sales for strawberry shortcake sundaes grew by 378%. If you run a promotion on National Sundae Day (November 11), you can get those customers with a sweet tooth to dig into your sundae menu. Harnessing the power of social media to encourage diners to join you in your celebration can drive more orders directly to your restaurant.

When you sign up for Grubhub Direct, you also get access to diner data you can use to get customers to join in the celebration. With Grubhub Direct you can power your own branded email campaigns that drive customers to your free ordering website without dropping a dime on marketing fees. This gives you more dough to roll back into building your business.

Wonder what national food holidays your restaurant can celebrate this year? Download our Guide to National Food Holidays to get the dish on what diners are celebrating.

Elevate your marketing strategy with social media holidays this fall

Creative marketing promotions are one of the keys to attracting diners and making your restaurant stand out. If your restaurant engaged with summer social media holidays, it’s important to revamp your marketing strategy to reflect the holidays of the fall season. Celebrating micro holidays builds excitement around certain elements of your restaurant. Advertising food holidays will give your customers an excuse to celebrate food and gift themselves or others some delicious restaurant delivery.

Pick your promotions

Nothing incentives a diner to press ‘order now’ more than a discount. You can highlight the deals you are running for food holidays by creating fun graphics on social media to promote the holiday itself.

Here are some promotion ideas that can get diners drooling for your dishes:

Give a free item with purchase. Throw in a free cookie with every entre on #DessertDay (October 14)
Discount items. Offer 20% off taco orders for #NationalTacoDay (October 4)
Discount theme ingredients. Take 10% off any vegan menu item on #WorldVeganDay (November 1)
Discount dollar amounts. Run a promo for $1 off any sandwich on #NationalSandwhichDay (November 3)

Once you establish what social media holidays your restaurant is going to celebrate this fall, you need to decide what channels you are going to use to spread the word. Facebook, TikTok, and Instagram are all popular social media channels for foodies. Use trending hashtags on your food holiday posts to reach a larger audience beyond your social media followers. You can check out these social media tips to see how you can boost your online presence.

Promoting national food holidays doesn’t need to stop on social media. You can also use these affordable marketing tools to further spread the word about your celebrations across a variety of channels.

Create a social media calendar

It’s easy for restaurant owners’ plates to pile up, leaving little time to strategize about marketing. That’s why developing a social media calendar is essential for planning out how you will roll out your promotions.

A social media calendar is a way to organize your upcoming social media posts and promotions by date. Planning posts in advance gives you time to lay out promotions, batch content, and solidify your menu to align with your offerings.

Check out these social media post ideas to get inspiration on creative ways your restaurant can join the conversation.

What social media holidays are coming up next?

Fall brings crisp weather, cozy evenings, back to school. Fall also signifies the start of football season, a major food delivery event. Incorporating non-food related micro holidays into your social media calendar on top of holidays that complement your menu can help your restaurant have an even wider reach.

Download our Guide to National Food Holidays to learn how to spearhead your promotional marketing and elevate your social media game. There are over 40 national food holidays this fall that celebrate everything from pumpkin to pulled pork.

Picking holidays to celebrate that are authentic with your restaurant’s brand and cuisine will help your restaurant stand out. Here are what social media holidays are coming up this fall:

September 2022 social media holidays

September signifies the end of summer and back to the regular pace of life. With school starting back up, delivery rates rise. This can be a great time to launch a seasonal menu and promote fall foods on social media with fun templates like these.

September is also National Chicken Month, and September 15th marks the beginning of Hispanic Heritage month.

September 4: National Wildlife Day #NationalWildlifeDay
September 5: International Day of Charity #CharityDay
September 5: Labor Day #LaborDay
September 6: Read a Book Day #ReadyABookDay
September 8: International Literacy Day #LiteracyDay
September 9: Stand Up To Cancer Day #KissCancerGoodbye
September 11: National Day of Service and Remembrance #911Day
September 11: National Grandparents Day #NationalGrandparentsDay
September 12: National Day of Encouragement #DayOfEncouragements
September 15: First day of Hispanic Heritage Month #hispanicheritagemonth
September 18: Civic Day of Hacking #HackForChange
September 19: Talk Like a Pirate Day #TalkLikeAPirateDay
September 21: International Day of Peace #PeaceDay
September 21: Miniature Golf Day #MiniGolfDay
September 22: Car-Free Day #CarFreeDay
September 22: Hobbit Day #HobbitDay
September 22: First Day of Fall #FirstDayofFall
September 26: National Pancake Day #NationalPancakeDay
September 26: European Day of Languages #EDL2022
September 26: National Dumpling Day #DumplingDay
September 27: World Tourism Day #WTD2022
September 28: National Good Neighbor Day #GoodNeighborDay
September 30: International Podcast Day #InternationalPodcastDay

October 2022 social media holidays

Ghosts, goblins, and grub, oh my! October brings one of the top delivery days on Grubhub: Halloween. Get spooky on social media by creating a post with a Halloween theme.

October is a foodie’s delight with holidays like National Taco Day, Dessert Day, and Greasy Foods Day. October is also Eat Better Month, LGBT History Month, and National Pizza Month.

October 1: International Day of Older Persons #UNDOP
October 1: International Coffee Day #InternationalCoffeeDay
October 1: World Vegetarian Day #WorldVegetarianDay
October 2: International Day of Nonviolence #InternationalDayOfNonviolence
October 3: National Techies Day #TechiesDay
October 3: World Habitat Day #WorldHabitatDay
October 4: World Animal Day #WorldAnimalDay
October 4: National Taco Day #NationalTacoDay
October 5: World Teachers Day #WorldTeachersDay
October 7: World Smile Day #WorldSmileDay
October 10: World Mental Health Day #WorldMentalHeathDay
October 11: National Sausage Pizza Day #SausagePizzaDay
October 11: International Day of the Girl #DayOfTheGirl
October 14: National Dessert Day #DessertDay
October 15: Global Handwashing Day #GlobalHandwashingDay
October 16: World Food Day #FoodDay
October 16: Bosses Day #BossesDay
October 17: International Day for the Eradication of Poverty #EndPoverty
October 21: Reptile Awareness Day #ReptileAwarenessDay
October 20: Get to Know Your Customers Day #GetToKnowYourCustomersDay
October 24: United Nations Day #UNDay
October 25: Greasy Foods Day #GreasyFoodsDay
October 30: National Publicist Day #NationalPublicistDay
October 30: Checklist Day #ChecklistDay
October 31: Halloween #Halloween

November 2022 social media holidays

November centers around one of the biggest food holidays in the country: Thanksgiving. Let diners know about your holiday offerings with a Thanksgiving-themed social media post. Before the turkey is cooked and the table is set, the day before Thanksgiving is one of the most popular Grubhub delivery days of the year.

The end of November brings Small Business Saturday where shoppers are encourage to #ShopSmall and bring business to their communities. This is a great opportunity for your restaurant to offer promotions, plug gift cards, and sell merchandise.

November 1: National Authors Day #NationalAuthorsDay
November 1: World Vegan Day #WorldVeganDay
November 1: National Cook For Your Pets Day #CookForYourPetsDay
November 2: National Stress Awareness Day #StressAwarenessDay
November 3: National Sandwich Day #NationalSandwichDay
November 4: National Candy Day #NationalCandyDay
November 6: Daylight Saving Time Ends #DaylightSavings
November 8: National Cappuccino Day #CappuccinoDay
November 8: Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay
November 11: Veterans Day #VeteransDay
November 13: World Kindness Day #WKD
November 14: World Diabetes Day #WDD
November 15: Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay
November 15: America Recycles Day #BeRecycled
November 16: International Day for Tolerance #ToleranceDay
November 17: International Students Day #InternationalStudentsDay
November 19: International Men’s Day #InternationalMensDay
November 20: Universal Children’s Day #UNChildrensDay
November 21: World Hello Day #WorldHelloDay
November 24: Thanksgiving Day #Thanksgiving
November 25: National Day of Listening #DayOfListening
November 26: National Cake Day #NationalCakeDay
November 26: Small Business Saturday #ShopSmall
November 29: Electronic Greeting Card Day #ElectronicGreetingCardDay
November 30: Computer Security Day #ComputerSecurityDay

Ready to get celebrating? Download the National Food Holiday Guide to start brainstorming a marketing strategy for the fall season. Crafting creative social media holiday promotions is a sure way to make your restaurant stand out.

For even more help, make sure you’re a part of the best and fastest-growing third-party delivery app to ensure your promotions and delicious menus are being seen by diners in your area. Sign up for Grubhub Marketplace today to see how you can build a competitive marketing and promotional strategy using our expertise and tools.

15 summer drink menu ideas for the 2023 season

Summer is the perfect time to revisit your restaurant menu design and come up with new ways to delight guests. The best place to start? The summer drink menu. Whether you serve locals or tourists, a brand-new beverage lineup can be just the thing you need to boost business in the summer months.

What is the value of a seasonal drink menu?

Your restaurant patrons grow accustomed to your regular beverage list over time; a seasonal drink menu shakes things up, keeping diners engaged and eager to return. This is a particularly effective strategy in the summer — slower schedules and a vacation mindset mean diners are often looking for reasons to relax with friends.

A seasonal menu is also an opportunity to experiment with new flavors and summer drink recipes. Celebrate the sunshine by adding berries and fresh fruits; when they’re in season, they’re more delicious and cost-effective.

How to create a great summer drink menu

As a restaurant operator, you know a new menu item impacts many aspects of the business. To make sure the new summer drink list works for your customers, your staff and the bottom line, use these tips:

Use ingredients that are in season. Look for ingredients that are in season in your region — because they don’t need to be shipped as far, they’re often more affordable. If you can find fruits or herbs that are unique to your area, it’s a great way to add a local twist to your summer drink menu.
Add menu items that complement your drinks (or vice versa). Many restaurant customers like to enjoy cocktails with food. Give them plenty of options by including dishes that complement your summer menu. Start with light, fresh options, such as salads, grilled vegetables and food flavored with fresh herbs. If your menu is already packed with summery ingredients, you can choose drinks that pair beautifully with the food.
Offer non-alcoholic beverages and mocktails. The demand for nonalcoholic drinks is on the rise; in one study, 52% of respondents reported choosing alcohol-free options. A few delicious, beautifully presented mocktails can meet this need while maintaining a celebratory feeling.
Keep a smaller, limited menu. A small summer drink menu achieves a few important goals: It creates a sense of exclusivity, helps customers choose, and makes life easier for bartenders. Fewer drinks also support your menu engineering process by reducing ingredients and allowing easier inventory management.
Offer alcohol delivery. If state and city laws allow, offer beverage delivery for your new drinks. Delivery customers will love the opportunity to order a refreshing summer cocktail, and your average order value will increase.

The 15 best drinks for the summer season

Looking for inspiration for your summer drinks menu? Use these classic and modern cocktail recipes as is, or add your own creative spins to help your restaurant stand out.

1. Fresh berry lemonade

Berry lemonade is the perfect summer cocktail for restaurants — you can prepare the fruit component in advance and mix up a big batch every morning. Whip up a sweet syrup by simmering fresh fruit, water and sugar, and store it in the fridge. To prepare the lemonade, simply mix the fruit syrup with water, lemon juice and simple syrup. Use any fruits you have on hand with this recipe; Strawberries, blueberries, and raspberries are especially delicious.

2. Watermelon fresco

There’s nothing quite so refreshing as cold watermelon on a summer day. To recreate that experience in drink form, blend watermelon, lime juice and agave syrup. When a customer orders a drink, serve this blend over ice with club soda and a hint of lime. Make sure to store the watermelon juice in the refrigerator for best results.

3. Gin basil smash

Summer drinks aren’t all about fruit; fresh herbs can also add a bright, fresh flavor to a beverage recipe. The gin basil smash cocktail has just four ingredients: basil, gin, lemon juice and simple syrup. Smash the basil leaves lightly in the bottom of a cocktail shaker, add the other ingredients, and shake. Garnish the drink with another basil leaf for good measure.

4. Mexican mules

Customers who love the classic Moscow Mule recipe will adore this version. Instead of vodka, it uses tequila. The other ingredients — ginger beer and lime juice — stay the same, making this cold drink a cost-effective option if you already have Moscow Mules on the menu. Serve the mix over ice with a lime wedge for a cold, satisfying summer treat.

5. Strawberry daiquiri

With their bright red color and sweet flavour, strawberry daiquiris look as good as they taste. Don’t use a recipe that calls for a premade mix; make your own with fresh strawberries, simple syrup, rum, and lime juice. You can mix this mix with ice for a frozen daiquiri or prepare it in a cocktail shaker and strain. Add a few strawberry slices for a fun garnish.

6. Watermelon martinis

If your restaurant is known for its martini selection, switch things up for the summer with a watermelon version. Muddle mint and fresh watermelon and shake them with vodka and orange liqueur. For a sweeter version, add a splash of simple syrup. A tiny watermelon triangle or a fresh mint leaf makes the perfect garnish.

7. Mango margaritas

Mango is a classic margarita ingredient for summer; it’s sweet and slightly tangy and adds a stunning orange color. To make mango margaritas, add the fruit to tequila, orange liqueur, lime juice and simple syrup to create a rich, well-rounded flavor. Use frozen mango for a blended drink, or use fresh fruit for the shaken version.

8. Paloma cocktail

When customers are looking for a refreshing drink on summer days, the Paloma’s bold grapefruit notes fit the bill. This recipe is extremely easy to prepare — mix tequila with grapefruit juice, lime juice, soda water and simple syrup. Make sure to salt the rim for the perfect finishing touch.

9. Tequila sunrise

Just as its name suggests, this tequila cocktail recipe features the brilliant red, orange and yellow of a summer sunrise. The magic is in the preparation; mix tequila and orange juice in a glass with ice. Pour grenadine into the mix, but don’t stir. As the syrup moves to the bottom, it creates the drink’s signature color gradient.

10. Raspberry mojitos

Pink and bubbly, the raspberry mojito brings a fresh, fruity twist to a classic cocktail. Muddle mint leaves and fresh raspberries and shake with lime juice, rum and simple syrup. Pour the mixture through a strainer and add sparkling water. To dress up the drink, add a lime wedge, fresh raspberries and a mint leaf.

11. Ginger spritz

If you spend time on social media, you know spritzes are the official drink of the summer. Delight customers with a ginger version, which features lime juice and ginger beer or club soda mixed with ginger simple syrup. From there, you can get creative with the recipe — add ginger-infused vodka, sparkling wine or champagne. When it comes to the garnish, add crystallized ginger skewers for an elegant effect or a lime wedge for a pop of color.

12. Pina coladas

With its creamy texture and sweet, fruity flavour, the pina colada is a classic summer drink. Preparation is quick and easy, so you can make it in big batches. Blend rum, pineapple juice and cream of coconut with ice. Add frozen pineapple for more flavor, and squeeze in lime juice for extra depth. Top with a dollop of whipped cream. This drink is delicious without the rum, too, so it’s a good addition to a non-alcoholic menu.

13. Chile-lime pineapple soda

A little spicy and a little sweet, this drink is the perfect option for an upscale bistro. Mix lime juice, pineapple juice, sugar and dried chiles, and allow it to sit in the refrigerator for several hours. Strain the mix over ice, add club soda and top with a light sprinkle of chile flakes for color.

14. Peach-Aperol spritz

Aperol spritz is a popular drink in Italy. Unlike other summer cocktails, it’s not at all sweet. The recipe is simple: mix sparkling white wine, Aperol and club soda, and pour into a glass with frozen peach slices and ice for a fruity cocktail.

15. Gimlets

This vintage cocktail, which was popular in the 1950s, is a simple addition to your seasonal drink menu. Use a cocktail shaker to mix gin, lime juice and simple syrup. Serve it in a classic coupe for an elegant touch.

Grow your business this summer with Grubhub

Once your summer drink menu is ready to go, Grubhub can help you get the word out. When your restaurant is listed on the Grubhub Marketplace, it’s easy to get in front of local diners — users can search by dish or cuisine, and you can reach more people with the built-in loyalty and promotion tools.

If you’re ready to expand your business this summer, join Grubhub today.

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