Get the Most Out of GrubHub Online Ordering
So you’ve implemented Grubhub online ordering to bring more orders and greater efficiency to your restaurant, but are you doing all you can to capitalize on your investment? Your Grubhub partnership comes with an array of best-in-class technology and tools to grow your business and reach new diners. Here are seven tips and tricks on how you can make the most out of your restaurant’s Grubhub partnership. 1. Launch promotions Did you know that restaurants can run their own promotions on Grubhub? Whether the goal is to introduce a new menu item, increase ticket sizes or generate loyalty, promotions catch…
How to start a restaurant
Opening a restaurant is a dream for foodies everywhere. As an owner, you enjoy full creative control over the menu, food quality and customer experience. Before you start a restaurant, however, it’s important to understand exactly what goes into the process. So sit back, untie your apron and dig into the steps for opening a restaurant. Steps to open a restaurant Opening a restaurant is both exciting and complicated. From getting licenses to planning a menu and buying kitchen equipment, each phase requires patience and attention to detail. Use these steps to organize your plan of attack. 1. Decide on…
Restaurant advertisement: growing awareness of your brand
Restaurants rely on local business, which means awareness is everything. Before they can stop in for a meal, customers need to know your establishment exists. That’s the role of marketing and advertising: to build awareness and familiarity in your target audience as a way to boost sales. Get your brand out there Marketing is one of the most important aspects of operating a restaurant. An effective marketing strategy helps your business succeed by: Building brand awareness and name recognition Creating relationships with your target audience Distinguishing your restaurant from competitors Convincing customers to try your food Increasing sales and revenue…
How to grow a restaurant’s social media following
Food is everywhere on social media. Spend just a few minutes scrolling and you’ll see restaurants, private chefs and food bloggers showing off their latest creations. It’s easy to see why — highly visual platforms such as Instagram, TikTok and Pinterest are the perfect place to display mouthwatering dishes. If you’re not using social media marketing for your restaurant, it’s time to get posting. Why is social media marketing important for restaurants? Social media is critical for your restaurant marketing plan — after all, it’s where your customers are spending time. According to the Pew Research Center, 72% of American…
Your Guide to Restaurant Credit Card Processing
Credit card processing is one of the most significant developments to hit the restaurant industry in recent memory. This convenient technology lets business owners accept payments remotely, without the need for cash or checks. It makes buying and selling easier for merchants and customers alike, promoting smoother business processes. Although most companies have managed credit card transactions the same way for years, new restaurant technology trends are revolutionizing the process. If your restaurant accepts cards as payment, it’s helpful to understand the underlying systems that make both the new and old methods possible. Let’s dig in. What is credit card…
Your guide to great food critic reviews
Restaurateurs understand the weight of food critic reviews. A negative review could threaten to shut a restaurant’s doors, while a positive review can make a restaurant fill up reservations for weeks. In an industry where the approval of your work can make or break your business, it can be nerve racking to interact with food critics. To increase your chances of a positive rating, make sure your restaurant is prepared for a critic’s visit. The role of a food critic A food critic’s job is to visit restaurants, try the food, and write about the experience. Depending on the publication,…
The importance of a multi-lingual restaurant staff
As cities across the United States become increasingly diverse, restaurant owners are adjusting their practices to better serve diners. Bilingual workforces are growing, allowing businesses to cater toward non-English speaking customers. By hiring employees with a strong grasp of Spanish restaurants, you can create a better experience for a wider range of diners. Why bilingual staff members are an asset to your business If you run a restaurant in the United States, chances are good that a percentage of your customers are fluent in Spanish. About 41.76 million people speak Spanish at home; next to English, it’s the most common…