Hotels
Restaurant advertisement: growing awareness of your brand
Restaurants rely on local business, which means awareness is everything. Before they can stop in for a meal, customers need to know your establishment exists. That’s the role of marketing and advertising: to build awareness and familiarity in your target audience as a way to boost sales. Get your brand out there Marketing is one of the most important aspects of operating a restaurant. An effective marketing strategy helps your business succeed by: Building brand awareness and name recognition Creating relationships with your target audience Distinguishing your restaurant from competitors Convincing customers to try your food Increasing sales and revenue…
Hotels
Park Hotels & Resorts Inc. (NYSE:PK) Shares Sold by Dimensional Fund Advisors LP
Dimensional Fund Advisors LP decreased its holdings in Park Hotels & Resorts Inc. (NYSE:PK – Get Rating) by 4.9% in the fourth quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 2,908,699 shares of the financial services provider’s stock after selling 148,720 shares during the quarter. Dimensional Fund Advisors LP’s holdings in Park Hotels & Resorts were worth $34,293,000 as of its most recent SEC filing. A number of other institutional investors have also recently made changes to their positions in the business. Treasurer of the State of North Carolina boosted…
Hotels
How to Recruit New Restaurant Staff
Delicious food is only half the battle in building a successful restaurant — you also need exceptional employees. Restaurant staff are responsible for providing high-quality service, humanizing the business and embodying the values ​​and personality of the brand. With a finely honed recruiting and hiring process, you can build a high-performing team. What restaurant positions do you need to fill? Every restaurant has different hiring requirements; your staffing needs will depend on the size of the restaurant, the type of service, and the average number of customers. Counter-service restaurants typically require fewer employees than traditional eaters, for example. An average…
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Social Media Holidays Your Restaurant Marketing Can’t Miss
There are thousands of restaurants in the United States serving up dishes from juicy hamburgers to steamy ramen and everything in between. Depending on the specific area, consumers may have dozens or even hundreds of restaurants to choose from. So how are diners deciding where they’ll ultimately eat? It turns out there are lots of reasons consumers might choose a particular restaurant. About one-third of people consider guest reviews, and some 90% check out restaurants online before dining there. It’s hard to pinpoint what exactly each potential guest is looking for, but it’s likely a combination of these factors: Does…
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How To Make a Restaurant Schedule
Restaurant scheduling is both an art and a science — it must simultaneously serve the business, satisfy customer demand, and account for employees’ needs. Given the complex factors involved, it’s safe to expect a certain amount of trial and error. Stick with it and you can create a workable restaurant schedule that keeps operations running smoothly and efficiently. Why is restaurant scheduling important? Restaurant scheduling creates the framework for your operations. A predictable schedule makes it easier to assign duties, plan deliveries and ensure busy shifts are adequately staffed. It also helps you spread out the workload, ensuring every employee…
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How To Prevent Cross Contamination at Your Restaurant
When you’re running a restaurant, food safety is a top priority. Proper food handling and storage, combined with strict cleaning procedures, can prevent cross-contamination and reduce the risk of food-borne illnesses. What is cross contamination? Food cross contamination occurs when unsafe bacteria are transferred from one type of food to another. If someone eats cross-contaminated food that’s not properly cooked, it can cause food poisoning and other health conditions. Typically, contamination occurs as a result of incorrect food-handling procedures — chopping raw chicken and vegetables on the same cutting board without cleaning it, for example. Certain foods present a high…
Hotels
Restaurant employee onboarding made easy
Regular hiring is a reality for many restaurants. Each time a new employee joins the staff, you must train them and introduce them to your company’s practices. A streamlined, standardized and comprehensive onboarding process can simplify the process, boost retention and enable new employees to work independently in less time. Employee onboarding: increase retention with proper training Employee onboarding is the process of orienting, training and integrating new employees into your restaurant. Well done, onboarding helps each new hire feel comfortable and familiar with the company; it also gives them the skills they need to perform their jobs with confidence.…