Hotels Food
New Information Sources To Assist Business Groups Make Higher Choices –

Lodge income managers and industrial groups depend on information rising amidst rising volatility to make higher selections that may assist in producing income. The necessity for information continues to evolve and enhance as we give attention to the digital first visitor and their ever evolving wants.

Significant information has many benefits for hoteliers. For starters, they’ll perceive what’s working for them and what is not to enhance their visitor expertise, enhance buyer loyalty, predict developments, and, most significantly, enhance their backside line.

The truth is, information assortment and analytics have turn out to be a prime precedence for resort house owners, particularly for the reason that pandemic. However can the utilization of recent information sources yield vital income for you?

How To Make Extra Out Of Visitor Suggestions

Buyer information is usually a goldmine for hoteliers to tailor their processes and higher match visitor expectations. For example, when a reserving is made, you obtain the guests’ particulars. Then sending them a survey may give you a clearer concept of ​​their preferences.

That mentioned, easy information in regards to the buyer—which solely contains the period of time that they’ve stayed on the resort—is not sufficient. On prime of those primary particulars, you additionally have to know their likes, plans, and total goal. You are able to do this in two methods:

  • Interact in an off-the-cuff chat with them about native points of interest and come up with their most popular actions
  • Discuss to them in regards to the companies within the resort and ask if they’ve tried them

By understanding their private preferences and pursuits, you may perceive if they could be a common visitor or somebody having fun with a one-off journey. For instance, if they’re on a enterprise journey, likelihood is that they might turn out to be a recurring buyer on your resort.

So, how does this assist? By amassing this information over a time period, it is possible for you to to establish cohorts and develop a advertising and content material technique that speaks to every particular person visitor about ‘why’ they need to ebook together with your resort bettering conversions.

Updating this content material in your web site, OTAs and social media will guarantee consistency of expertise, meet visitor expectations and enhance visitor lifetime worth.

A recurring visitor not solely reduces your value of visitor acquisition by turning into a repeat buyer, but additionally spreads the optimistic phrase of mouth on essential channels additional rising conversions.

However that is simply the tip of the iceberg. Information assortment can present even higher methods to spice up income.

Paid Digital Advertising and marketing Methods that Drive Greater ROAS

Visitor Suggestions to establish cohorts means that you can ship focused emails, personalize experiences and have interaction with them for longer. However most industrial groups, battle with the query — how do we all know when to interact.

Inflation and price of residing enhance has continued to affect margins within the hospitality and repair trade — which relies on guide labor to ship the expertise on the resort. Due to this fact, within the occasion of accelerating prices, any service-based trade begins squeezing its advertising and gross sales budgets.

Nonetheless, industrial groups are already fighting risky demand and with the added burden of decrease budgets. They want information supply that may assist them ship higher outcomes. That is the place understanding inbound journey demand to a selected location over the subsequent 90 days.

This helps you not solely perceive when to provoke campaigns but additionally when to start out speaking extra steadily through emails as company are extra doubtless to answer communications when they’re nearer to finalizing their journey plans.

Serving to lodges perceive when and when to not run their campaigns, helps save essential advertising {dollars} in addition to drive higher returns.

How is it made doable

  1. Hoteliers can perceive demand developments and selected to cease campaigns when demand is excessive and make investments extra when demand is low
  2. Hoteliers can even perceive which market is seeing larger demand after which change their goal key phrases in addition to focusing on standards to spend lesser cash
  3. Hoteliers can even perceive by totally different instruments the size of keep that’s being searched on OTAs in addition to metasearch channels and tailor their presents to supply a further evening

All of those sources of information assist the hotelier enhance their advertising campaigns.

Understanding Native Occasions and Opponents Higher

Because the pandemic raged on, the largest competitors to lodges was not solely the virus but additionally quick time period leases and stand-alone lodges in close by places, that individuals may drive to for a weekend and in the course of the pandemic, a number of lodges — regardless of their measurement — competed for a similar market within the restoration part.

Nonetheless, after the pandemic, it turns into essential for the resort trade to adapt in accordance with shopper conduct. It’s a identified undeniable fact that clients will return to a resort that gives them with the utmost consolation. Typically, this consolation is said to the final angle of the resort in direction of the client, together with the companies supplied.

Now, that is the place quite a few lodges are inclined to make errors. For instance, the worth for common lodging in New York for the standard double room elevated from USD 222 in Might 2021 to a whooping USD 375 in Might 2022. To place it into perspective, this was a 69% enhance within the span of a yr !

Nonetheless, with volatility and ever evolving international politics, these charges can change any time of the day and monitoring such occasions in your native space is important. Any new occasion or new promotion began by any participant can affect every day bookings.

Understanding How Vacationers Make Choices

Aside from understanding elements that affect demand, and the place the demand is coming from – one other essential issue or information supply for hoteliers is in understanding which content material attributes, insurance policies and data persuade vacationers to ebook a resort on OTAs. That is important to scale back the cart abandonment charge and enhance conversions.

Vacationers need to make investments as much as 50% of their revenue in journey and therefore are particular in regards to the expertise they’ll count on on the property – and subsequently, getting perception on what are essentially the most important content material attributes will assist hoteliers prioritize in updating that content material over OTAs and on their web site

Summing Up

With the market always evolving, it’s mandatory for hoteliers to adapt quickly. The panorama is altering, and certainly, it may very well be a trigger for panic. Nonetheless, protecting monitor of the market actions and adjusting your resort expertise accordingly will all the time enable you keep one step forward of different hoteliers.

It’s all the extra cause to extend your reliance on information. Quite a few different industries have began making data-driven selections to make higher product changes and permit a gentle stream of positive factors to stream. In spite of everything, information is a necessary device that each hotelier should make use of in the event that they wish to sustain with the market and enhance their income.

Hotels Food
How Can Scoring Content material Assist Resorts Drive Extra Bookings –

All of us perceive the significance of content material in right now’s digital world. It’s what helps us set up a greater understanding of the product after which make extra knowledgeable choices. Because the world got here out of the pandemic, company grew to become extra aware of resort facilities and insurance policies — as volatility pressured quite a lot of vacationers to have versatile plans.

Common property info, pictures, room options, and obtainable facilities — something that informs a buyer about an institution have to be included in static content material. That materials is the one most vital consider driving bookings.

Now, itemizing channels have totally different methods to evaluate the content material. In a super world, you’d consider which channel brings in probably the most conversions and updates the knowledge accordingly. Nonetheless, that is not at all times potential.

So, this text will spotlight the crucial elements in usually updating and prioritizing content material to drive extra bookings. That can allow you to enhance world conversion charges and higher perceive what works and what would not.

Learn on to know extra.

The ABCs of high-scoring resort content material

How Can Scoring Content material Assist Resorts Drive Extra Bookings –


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Static resort content material has develop into huge now on account of always evolving buyer calls for. Any individual desires a pool; one other visitor might need a devoted bar on the lounge. Merely making these additions to an institution is not sufficient. You additionally must promote them.

OTAs assume the identical. These platforms need particulars comparable to:

  • The obtainable room sorts
  • Worth factors for lodging
  • Property photographs, together with pictures of visitor rooms

Omitting such essential info out of your itemizing will make a possible buyer assume that your institution is not as much as par. At this level, it would not matter when you provide the amenities they need. You’ve got already misplaced them.

Contemplate this instance. In a 2021 survey, 70% of hoteliers wished to eradicate conventional visitor handbooks and digitize resort info. Why do you suppose that’s?

The reply is fairly easy. Complete on-line info on an OTA is extra simply consumed.

Fast ideas to enhance your content material rating

Quick tips to improve your content score


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Whereas every OTA may deal with and prioritize content material for resorts in a different way. They embody:

  • Maintaining the property and room descriptions correct and fascinating
  • Offering a minimal of 4 high-resolution photos or movies for every listed room sort
  • Repeatedly reviewing and updating the related content material, together with managing on-line visitor opinions

The bottom line is within the particulars. The extra high quality info you set on the market, the higher your resort content material rating will get. That can immediately drive conversion charges.

Expertise and automation could make all of this simple

Now that you just grasp the significance of a content material, you additionally want to appreciate that it could not at all times be simple.
Most of that problem comes from the dearth of automation within the course of. Operational groups manually replace static materials or focus totally on one itemizing channel. It additionally would not assist that administration groups relay suggestions on the broader content material via a convoluted processes.
Technology and automation can make all of this easy


Supply

Resorts can remedy this by incorporating optimization platforms comparable to Content material-AI to bypass such challenges. One easy click on and the applying will replace property info throughout all platforms concurrently.

What else can it do?

  • Identification of essential property attributes that drive conversions throughout world demand channels
  • Auto-generating picture tags to enhance platform visibility
  • AI Optimization of current static content material by cross-referencing information accuracy between the itemizing channel and the official resort web site

All of that provides as much as one factor—a better property rating. And, as implied earlier than, a greater rating means extra bookings.

Content material guidelines to enhance property rankings

Content checklist to improve property rankings


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You have got a broad concept of ​​what to work in the direction of now. Nonetheless, what precisely do it’s essential to enhance your resort content material rating?

The proper method lies in being as detailed as potential. This is applicable to your property overview, room info, classes, and many others. Basically, it might be clever so that you can elaborate on something you’ll be able to. So, listed below are some issues to examine off that record.

  1. An ideal caption

    Usually, OTA solely shows your property caption. Which means a possible buyer has to go solely off the property identify. They will not see anything.
    So, think about including a by-line that describes what your resort is all about. What are the sights close by? What do you provide that different locations do not? Something that helps differentiate you from the remaining works right here.

    Be as artistic and distinctive as you need. That’ll solely assist seize extra eyeballs.

  2. Easy room codes

    Optimization instruments like Content material-AI allow you to construction room info comprehensively. The thought is easy. Assign a code to a listed room. Then, any related image or info will get the identical designation.

    That streamlines buyer expertise, serving to them browse higher. The less complicated the code, the higher it’s for bookings. As an illustration, say you provide two penthouse suites. You would assign one thing alongside the strains of ‘PS-01’ to the primary suite and observe the identical concept for the second.

    A outstanding issue influencing buyer engagement is the concept of ​​conveying experience. What it’s essential to notice is that experience would not essentially imply jargonistic phrases. The extra easy you make issues, the extra engagement you get.

  3. The correct tags and classes

    Engines like google depend on your tags to filter on-line outcomes. So, if you have not tagged or categorized your content material appropriately, it will likely be excluded from the displayed institutions.

    This goes deeper than folks might notice. Merely itemizing a class as ‘visitor rooms’ is not going to work. It’s worthwhile to present higher info. What sort of visitor room is it? Is it a deluxe suite, a honeymoon suite, or particularly meant for company figures?

    In brief, categorize room info after which provide sub-categories. That can assist enhance the overall resort content material rating whereas streaming the search course of for channel guests.

  4. Curated and descriptive content material

    Some itemizing channels show greater than the caption and will provide a short overview of the property and the obtainable amenities.

    Your listings must make the most of such alternatives. Do not think about something to be irrelevant. Do you host a karaoke bar? Nice, put that in there! Does your resort provide pan-Asian delicacies? Even higher!

    Be certain that you permit nothing out. Keep in mind, resorts promote an expertise earlier than anything. So, even minor particulars could make somebody select your institution over an alternative choice.

Wrapping up

Explicit platforms provide some common steering to assist enhance your total resort content material rating. Nonetheless, it might be finest so that you can discover ways to determine the important evaluation areas independently.

All the info on this article may be captured in a single mantra: The extra particulars you provide, the higher engagement you obtain. Embrace photos in your listings, and you may discover a better conversion price. Spotlight some just lately added amenities and extra company ebook rooms to make use of them.

The world has moved on from fundamental calls for. What folks thought of a luxurious yesterday is a necessity right now. So, your focus must be on getting the best rating potential. In doing so, you invariably draw consideration to your property.

And, if this wasn’t already established, the extra consideration you get, the higher it’s for you.

Hotels Food
Are Center East Hoteliers Prepared for the Subsequent Massive Shift?

Folks touring overseas on leisure or enterprise usually desire an experiential go to somewhat than solely staying at a property. On this regard, the Center East is at present a extremely enticing vacation spot owing to the a number of experiences it has to supply.

Dubai as an example, lately noticed exceptionally excessive volumes of journey owing to the Expo 2020 occasion which garnered international consideration. Regardless of its conclusion, the Center East isn’t executed with its share of worldwide necessary occasions.

For starters, there may be the FIFA World Cup, a much-anticipated occasion that happens each 4 years. Come November 2022, and Qatar performs host to the 2022 FIFA World Cup comprising 32 groups from as many nations world wide vying for prime honors within the sport.

However what does it imply for a hotelier?

Even when as a hospitality skilled within the Center East, you aren’t a fan of the game, it nonetheless has main implications for the trade at giant. First, you possibly can anticipate a big inflow of followers coming down to observe the matches, which interprets to resort bookings and a fillip to native tourism.

Talks are already ripe in stakeholders wanting “to go away guests past glad with their Qatar journey expertise.” Moreover, the infrastructure in Qatar is being developed at a fast tempo to attract vacationers within the hordes in the course of the World Cup. In truth, preparations for the World Cup stadia have already got sustainability constructed into the design, with Stadium 974 for instance being constructed utilizing repurposed ocean delivery containers that may be utterly dismantled after the conclusion of the event.

Qatar

Sustainable tourism is on prime of Qatar’s nationwide agenda and is on the epicenter of the Qatar Nationwide Imaginative and prescient 2030. The Qatari authorities believes in the necessity to strike a stability between vacationer footfalls and infrastructure improvement, and environmental safety. Thus, the method of growing and empowering environmental establishments that may work to scale up public consciousness about environmental safety points is in full circulation – A constructive for environmentally acutely aware vacationers.

This main World Cup occasion has its ripples not simply within the host nation of Qatar. Neighboring Center Japanese nations have been fast to reply to the chance, with Iran asserting a Visa payment waiver for world cup spectators to return to expertise the hospitality that Iran has to supply.

Saudi Arabia

Saudi Arabia’s tourism and hospitality sector too is effectively on its solution to post-pandemic restoration. Packages akin to Riyadh Season, mixed with rising client confidence in journey, have benefitted the cities of Riyadh and Jeddah, reworking them into key journey hubs in KSA for the second half of 2021, and this pattern is predicted to proceed having a constructive influence on resort demand in 2022 as effectively. The forecasted occupancy for 2022 in Riyadh is 65 % with 54 % projected for Jeddah, representing a 12 and seven % improve respectively.

Other than a robust efficiency proven within the hospitality sector, and demand indicators exhibiting a constructive outlook for 2022 within the KSA, the Kingdom has introduced a number of new hospitality tasks to drive development together with:

  • The 50-billion USD giga-project Diriyah Sq., which can home round 38 resorts, out of which 16 might be worldwide resort manufacturers.
  • AMAALA coastal-based improvement challenge with 30 resorts having 3,000 rooms. The big-scale mixed-use challenge is predicted to obtain round 1,000,000 guests a yr.
  • The 15-billion USD Al-Ula grasp plan entails a broad vary of initiatives throughout archaeology, tourism, tradition, and training, and the humanities and displays KSA Imaginative and prescient 2030’s objectives in financial diversification, local people empowerment, and heritage preservation. By 2035, as soon as accomplished, the location may have 9,400 resort rooms and a pair of million guests a yr.
  • The 13-billion USD mega-development challenge Asser Tourism Masterplan is about to show the Aseer area on the Pink Beach right into a tourism hub, set to draw greater than 10 million home and worldwide guests by 2030 below the theme Arabian Highland.
  • The five hundred-billion USD NEOM megacity is touted to be 33 occasions bigger than NYC, and guarantees to be humanity’s subsequent chapter. Preliminary plans for the town embody flying drone taxis, a Jurassic Park–model amusement park, and an enormous synthetic moon that lights up the town line. Town is being inbuilt a futuristic manner, utilizing AI and clear vitality sources. Residents can be inspired to make use of bicycles however provisions can be made for bullet trains and hyperloops as effectively.
    • Main trade updates and insights like these assist DMOs, Airways, Motels and Tourism Businesses to anticipate demand and plan their advertising actions and execute them accordingly. It’s extremely essential to collects such forward-looking information from a lot of sources, analyzes it and presents it in a straightforward to eat format, making it a lot simpler for professionals to take corrective or presumptive motion.

      Key Takeaways

      • Motels that target elevated security and sustainability strategies are extra most well-liked by the setting and health-conscious prospects, so higher efforts have to be put into guaranteeing that your property is attentive to those considerations.
      • Distant working is driving loads of site visitors into nations and locations, and it’s important to faucet into these demand sources by providing attractive offers for long run stays, and reductions on different experiences inside the property.
      • Persons are resorts as extra than simply keep choices. The resorts want to rework into a way of life hub, providing friends an array of selections to loosen up, unwind and discover. Areas have to be utilized to the utmost, thus producing greater revenues.
      • Consideration must be paid to the holistic wellness of the friends, and provisions have to be made to allow them to expertise the very best of bodily and psychological well-being in the course of the course of their keep at your property.
      • Experiential tourism is gaining traction, and it is very important keep in tune with the present occasions in and round your location, which helps you anticipate demand and supply the very best consolation and hospitality to your friends.

      In regards to the Creator

      Are Center East Hoteliers Prepared for the Subsequent Massive Shift?Vicky Rawal
      VP-Business, South Asia and MEA
      RateGain

Hotels Food
Graduate Ann Arbor resort affords delicacies from around the globe with new kitchen idea

ANN ARBOR, MI — Visitors on the Graduate Ann Arbor resort can now pattern dishes from around the globe with a brand new ghost kitchen idea launched earlier this month.

Graduate Meals Corridor rolls eight totally different ideas into one, that includes quite a lot of dishes from American classics to Japanese avenue meals. Graduate Resorts launched the idea in partnership with Creating Culinary Communities, also referred to as C3.

Though the meals corridor is modeled after a “ghost kitchen,” the place a kitchen focuses on delivery-only meals, prospects can eat within the first-floor restaurant at Graduate Ann Arbor, 615 E. Huron St., Ann Arbor. The primary-floor restaurant house was residence to the Allen Rumsey Cocktail Lounge.

“That’s open for any friends — for outdoor friends, friends of the resort,” mentioned Jason Nelson, space normal supervisor for Graduate Resort. “We have now quite a lot of locals that reside close to the resort that come to the restaurant on a regular basis.”

Clients also can order meals to be delivered, one thing which will probably be particularly handy for patrons of Graduate Houses, the corporate’s Airbnb-style stays, Nelson mentioned.

Ann Arbor is the third metropolis to get a meals corridor. Graduate has plans to open comparable ideas in Berkeley, California and Richmond, Virginia.

Graduate Meals Corridor options eight totally different meals ideas, together with Sam’s Crispy Rooster, which affords hen sandwiches; Krispy Rice, that includes sushi; and Kumi, which options Japanese avenue meals.

Nelson’s favorites embrace Umami Burger’s smash burger and Krispy Rice’s Two of a Variety Field, which options two items of 11 sushi rolls.

“A whole lot of eating places clearly specialize of their specific sort of meals, whereas Graduate Meals Corridor goes to have eight totally different ideas to select from,” Nelson mentioned. “So you may convey your whole household. In case your son like burgers and your spouse needs sushi, you are able to do that whereas all sitting across the identical desk.”

Meals is ordered by means of C3’s proprietary app Go by Residents. Meals common $10 to $15, Nelson mentioned.

“We get friends from all around the world, and that is going to offer them a chance to remain throughout the resort and actually be capable of expertise every thing from a burger to sushi to Mediterranean,” Nelson mentioned. “They’re simply going to have a large choice of meals that’s straight obtainable to them.”

Graduate Meals Corridor is open from 4 to 11 pm Sunday by means of Thursday and 4 pm to midnight on Friday and Saturday. Meals service stops at 10 pm each day.

Discover Graduate Meals Corridor on-line or by cellphone at 734-769-2200.

Learn extra from The Ann Arbor Information:

Amazon cancels Ypsilanti-area warehouse, delays constructing new facility close to Ann Arbor

Man in wheelchair threatens girl with razor after operating over her foot, police say

Hobbyists tour Michigan, flip heads in tiny, retired railcars

Hotels Food
Shopper Psychology Performs Function in Pricing Lodge Meals and Beverage
Shopper Psychology Performs Function in Pricing Lodge Meals and Beverage
Steve Palmer of The Indigo Highway Hospitality (left) and Richard Garcia of Remington Resorts (proper) converse in the course of the “Worthwhile F&B? Sounds Scrumptious!” panel on the 2022 Lodge Information Convention. — Photograph by CoStar

Lodge visitors’ expectations for food-and-beverage choices have risen with the record-high common each day charges throughout the nation. However assembly these expectations amid staffing points isn’t any piece of cake.

Panelists on a session titled “Worthwhile F&B? Sounds Scrumptious!” on the 2022 Lodge Information Convention spoke in regards to the shift in eating and ingesting traits over the previous 12 months and the way they’re adjusting to increased visitor expectations.Pricing Utilizing Information

Meals-and-beverage administrators are working extra intently with income administration specialists to make sure menu objects are priced on the most worthwhile price.

Whereas most resort eating places aren’t pushing dynamic pricing fairly but, information being collected at the very least weekly helps inform administrators when to vary the menus, stated Steve Palmer, founding father of The Indigo Highway Hospitality Group. Flexibility has allowed the corporate to function at present at its lowest meals prices, he stated.

The shift in each day considering based mostly on room charges and raised expectations has pressured food-and-beverage administrators to suppose outdoors the field to ship on the experiences coveted by visitors, Guido Salvatori, senior director of integrations at Duetto, stated. Tying all the information collectively is usually a problem, although.

“The way to take this information and make sense of it and now begin to have the ability to alter the pricing and be capable to incorporate it into your general technique, it is troublesome,” he stated.

Richard Garcia, senior vp of meals and beverage at Remington Resorts, stated his employees combs by means of its finances day by day to remain on high of prices. The most important shock within the information will not be the price of meat and seafood, however the rise in worth of widespread items akin to flour and sugar.

“If you happen to’re not taking note of these primary commodities, I might extremely recommend you do,” he stated.

Learn the complete article at HotelNewsNow (a part of CoStar)

Income ManagementFood & Beverage

Hotels Food
How Hotel Pricing is Going to Change in the Age of AI

Imagine a world where your hotel knows what a guest wants even before they do. A world where your pricing strategy is not just about numbers, but about understanding choices, dreams, and the urge to travel. A world where your revenue management and marketing teams work hand in hand to craft personalized offers that guests can’t resist. Sounds utopian right? Well, with Artificial Intelligence (AI), this dream is becoming a reality.

Over the last few months, we have seen ChatGPT, Bard and other travel-technology companies use Large Language models to fundamentally alter the way travelers looked for inspiration, searched for options and how they planned travel. The two-decade old process of searching for options in silos finally appears to be broken – and a near human like conversational experience is now being created where travelers can share an abstract vision of the type of travel they want to experience and the LLM powered bots will share the closest matches to their vision.

Personalizing Pricing with AI

AI is enabling a new level of personalization in the hospitality industry. By analyzing vast amounts of data quickly, AI can understand individual preferences, needs, and the urge to travel, allowing hotels to tailor their offerings to each guest. This level of personalization enhances the guests’ experience, leading to increased customer satisfaction and loyalty.

For example, AI when coupled with a language model, can not only understand past booking behaviors but also preferences for future stays. This could range from their preferred room type and amenities to their dietary preferences and activities of interest. By personalizing the guest experience in this manner, hotels can not only enhance guest satisfaction but also maximize their revenue by upselling personalized services and offerings.

While hoteliers might see this as an additional layer of complexity, the right way to see it is an opportunity to differentiate their offerings not only within the hotel, but even before the guest has made the decision to book with them. The level of customization also allows them to charge a premium depending on the type of property the revenue management team is handling.

Making TRevPAR a success with AI

AI as most of you might understand is the layer that sits on top of all the data that is collected. This collected data allows AI to stay informed, build context and suggest solutions or alternatives that can work in the real world. An application that uses case in hospitality is providing recommendations to end travelers and helping them have a better experience, as well as connecting with PMS systems to understand and tackle guest queries.

For instance, an AI assistant can understand a user’s query, provide relevant information, and even suggest personalized recommendations. This not only enhances the user experience but also reduces the workload on customer service teams, allowing them to focus on more complex tasks.

With AI being able to provide prompt response and service, this allows the opportunity to upsell and create room for generating higher revenues.

However, based on consumption patterns – in the future when guests return to book with a certain chain, the chain can nudge the user to add on the ancillaries he ordered at a discount – ensuring that the extra revenue is guaranteed as well as the guest feels they are able to get a good price for the add on.

In addition to this, using AI hotels can drive more traffic to their apps or websites as that is where you can serve the offer, and not on the OTA.

The Blurring Lines between Marketing and Revenue Teams

With the rise of hyper-personalization, the lines between revenue management and marketing are blurring. Revenue managers are no longer just setting prices based on supply and demand. They are now working closely with marketing teams to understand what the right offer is for each individual customer.

For example, by analyzing a customer’s booking history and online behavior, revenue managers and marketing teams can determine the types of offers and promotions that the customer is most likely to respond to. This could range from discounted rates and package deals to personalized add-ons and services.

In this context, the role of revenue managers is evolving from simply setting prices to crafting personalized offers that maximize both customer satisfaction and revenue.

So, what can you do?

As AI continues to evolve, so will the role of revenue managers as the trip planning and booking process undergoes a massive change.

Revenue managers will need to understand and leverage AI to craft personalized pricing strategies, work closely with marketing teams to understand customer behavior, and make data-driven decisions to maximize revenue.

Remember, the advent of AI is not a threat to revenue managers, but an opportunity. It’s an opportunity to enhance their strategies, provide more personalized experiences to guests, and ultimately, drive more revenue. As we move into the future, the role of revenue managers will be more important than ever, and those who can adapt and leverage AI will be at the forefront of the industry.

About the Author

Muddaser Tariq who is the SVP of Enterprise Business at RateGain

Mudasser Tariq
Senior Vice President – ​​Enterprise Business
RateGain

Hotels Food
Harnessing Hotel Technology for Post-COVID Success
Maximizing Profitability in Hospitality: Harnessing Technology for Success

In this video, Suchada Taechotirote, CEO and Founder at FavStay, emphasizes the criticality of embracing technological changes for profitability in the hospitality industry.

She highlights the need to expand the client base and establish partnerships by leveraging platforms and technology. By adopting the right technology, hotels can effectively reach more partners and increase sales without relying heavily on human resources. Suchada emphasizes the importance of finding platforms and technologies that facilitate seamless communication, efficient operations, and maximum revenue generation.

These insights shed light on the significant role technology plays in driving success in the hospitality sector.

Watch the video here:

Read the complete transcript here:

Because we need to reach more clients or the platform or the partner, so that’s why we should be looking for a platform or the technology that can help the hotel to reach more partners or how to sell more by not needing to hire a lot of manpower .

Meet the Speakers

Suchada Taechotirote — CEO & Founder (FavStay)

Suchada Taechotirote
CEOs & Founders
FavStay

Hotels Food
RateGain appointed Yogeesh Chandra as Chief Strategy Officer

New Delhi, April 28, 2023:RateGain Travel Technologies Limited, a global provider of SaaS solutions for travel and hospitality, today announced the appointment of Yogeesh Chandra as its Chief Strategy Officer. Yogeesh has worked at RateGain for over 12 years, playing multiple roles in setting up high-performance teams, go-to-market strategy, customer success, and product management with P&L ownership.

As a seasoned strategist with a proven track record of delivering results, Yogeesh has a deep understanding of the travel and hospitality industry, having worked across commercial teams of leading hotel brands.

In his new role, Yogeesh will oversee RateGain’s strategic planning, business development, and corporate strategy initiatives. He will work closely with the executive team to identify and pursue new opportunities, optimize existing business lines, and shape the future direction of the company.

Bhanu Chopra, Founder and Managing Director of RateGain, said “Yogeesh has played an exceptional role in scaling RateGain over the last decade, and his exceptional leadership, strategic arguments, and industry expertise make him the perfect fit for this role. We are confident that he will play a pivotal role in shaping our company’s strategic direction and driving growth to new heights.”

Yogeesh Chandra expressed gratitude to RateGain for the opportunity and said, “I want to thank the management team and the board members for trusting me with this responsibility. Technology and hospitality are both at an inflection point, creating new strategic opportunities for RateGain to grow, and I am excited about the future ahead. I look forward to collaborating with the team and making a meaningful impact on RateGain’s growth trajectory.”

About RateGain

RateGain Travel Technologies Limited is a global provider of SaaS solutions for travel and hospitality that works with 2800+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

RateGain today is one of the world’s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business. Founded in 2004 and headquartered in India, today RateGain works with Top 23 of 30 Hotel Chains, Top 25 of 30 Online Travel Agents, and all the top car rentals including 8 Global Fortune 500 companies in unlocking new revenue every day. For more information, please visit https://www.rategain.com.

Forward-Looking Statements

Statements in this document relating to future status, events, or circumstances, including but not limited to statements about plans and objectives, the progress and results of research and development, potential project characteristics, project potential, and target dates for project-related issues are forward-looking statements based on estimates and the anticipated effects of future events on current and developing circumstances. Such statements are subject to numerous risks and uncertainties and are not necessarily predictive of future results. Actual results may differ materially from those anticipated in the forward-looking statements. The company assumes no obligation to update forward-looking statements to reflect actual results, changed assumptions or other factors.

Contact Media

Ankit Chaturvedi
[email protected]
Global Head-Marketing