Restaurant advertisement: growing awareness of your brand
Restaurants rely on local business, which means awareness is everything. Before they can stop in for a meal, customers need to know your establishment exists. That’s the role of marketing and advertising: to build awareness and familiarity in your target audience as a way to boost sales. Get your brand out there Marketing is one of the most important aspects of operating a restaurant. An effective marketing strategy helps your business succeed by: Building brand awareness and name recognition Creating relationships with your target audience Distinguishing your restaurant from competitors Convincing customers to try your food Increasing sales and revenue…
How to Create a Compelling Kids’ Menu
Whether ordering in or eating out, mealtimes are often a family affair. Creating a menu specifically designed for kids makes the entire experience much easier for all involved. Does your restaurant have kids meals that have them asking for seconds? The best children’s menus are both kid-friendly and parent-approved, so here are five kids’ menu ideas to help you please the whole family. 5 menu items you need in your kids meals What makes a kids meal different from a regular menu is that it’s catered towards kids’ pallets, keeps portions smaller and often comes with a side. Parents appreciate…
Restaurant Logo Ideas | Grubhub for Restaurants
Your restaurant’s logo is the most recognizable and influential part of your restaurant’s brand — it helps your company stand out in a crowd and creates a strong connection with customers. Logos create a visual and emotional tie between customers and their favorite brands. If you ask the average diner what a McDonald’s logo looks like or what colors the Domino’s logo has, they probably can answer at the drop of a hat. Creating a logo that resonates with customers can help make your restaurant more recognizable, keeping your brand on customers’ minds. If your logo is ready for a…
Restaurant health scores: preparing for a successful inspection
When customers are choosing where to eat, restaurant health scores are one of the metrics they use to gauge quality and safety. A high score is a vote of confidence that can give your restaurant a competitive advantage. It also helps you avoid fines and maintain positive relationships with local health officials. What are restaurant health scores? A restaurant health score is the rating the state or county health department gives your restaurant after an inspection. It tells the public how well you’re complying with local and state food safety laws. In many areas including New York City, restaurants are…
The 9 most popular restaurant delivery days
Marketing for restaurant delivery is a tricky mix of strategy and timing. Throw in a need for creativity (who’s going to come up with weekly topics and track what’s relevant) and it can be tough for restaurant owners and operators to find time in their busy schedules to find ways to promote their eatery. But the fact is, marketing remains one of the most important tasks on your to-do list because it’s the easiest way to keep your diners engaged and your restaurant top of mind. For example, pairing promotions with a boosted social media presence can help generate business…
Hotel chef that serves with a smile recognized as ‘outstanding ambassador’
Charlotte’s tourism and hospitality industry has successfully bounced back after the hardships brought on by the pandemic. In 2022, hotel demand in Uptown Charlotte for leisure travel was up 130% over pre-pandemic numbers and up 154% for group or convention-related travel. In addition, Mecklenburg County hit its highest annual total hotel revenue ever at $887 million. A group of the people and businesses that helped support the growth and recovery were honored last week, including one worker Your704′s Elsa Gillis recently met. ALSO READ: Two Charlotte chefs, one bar named semifinalists in the James Beard Awards Over the course of…
2023 Alcohol Delivery Trends for Restaurant Owners
Alcohol Delivery is expected to grow exponentially over the next few years – it’s time you learn how to capture this growing demand for to-go cocktails and alcoholic beverages. Check out what spiked drinks are trending in 2023 and how you can quench your diners’ thirst. The pandemic kickstarted changes in local regulations to allow restaurants to incorporate alcohol delivery into their delivery strategy. Over 17 states and districts have decided to allow restaurants to sell to-go cocktails permanently, and customers love the ability to order to-go cocktails, beer and wine from their favorite restaurants on Grubhub. Find out more…