Your guide to creating a restaurant membership program
As a restaurant owner or operator, you know customer retention and loyalty can help your business thrive over the long term. If you’re looking for a new way to encourage repeat business and build a community, consider one of the newest trends in the food-service industry: restaurant membership programs. What’s a restaurant membership program? In a restaurant membership program, your customers pay a one-time or recurring fee to gain instant access to exclusive perks or discounts. The benefits vary by restaurant but might include free delivery, food discount codes or invitations to special tasting sessions. Think of a membership program…
Boost deliveries and test new menu concepts with virtual restaurants
The pandemic changed the way customers order from restaurants. Offering delivery and pickup has become essential for restaurants to stay competitive, shifting the way we understand restaurant growth. This change has also led to the rise of a new type of restaurant: virtual restaurants. Virtual restaurants have become one of the biggest growth opportunities in the industry. The virtual restaurant market is estimated to reach $1 trillion by 2030, proving this type of business to be a reliable avenue for growth. Virtual restaurants can launch in about a quarter of the time of a physical restaurant, saving you time and…
Harnessing Hotel Technology for Post-COVID Success
In this video, Suchada Taechotirote, CEO and Founder at FavStay, emphasizes the criticality of embracing technological changes for profitability in the hospitality industry. She highlights the need to expand the client base and establish partnerships by leveraging platforms and technology. By adopting the right technology, hotels can effectively reach more partners and increase sales without relying heavily on human resources. Suchada emphasizes the importance of finding platforms and technologies that facilitate seamless communication, efficient operations, and maximum revenue generation. These insights shed light on the significant role technology plays in driving success in the hospitality sector. Watch the video here:…
This New Hotel on Long Island’s North Fork Has 200 Feet of Beachfront and a Heated Saltwater Pool
Hotel Moraine, North Fork’s newest boutique hotel, is all about family-friendly relaxation — and stunning ocean views from every room. Courtesy of Hotel Morraine North Fork, the 30-mile peninsula parallel to the Hamptons, is a food and wine lover’s paradise (there are more than 60 vineyards in the area). But the region, which is also home to many farms nestled among sunflower fields, craft breweries, and quaint oceanfront hotels, has also been a magnet for travelers seeking a quieter and more laid-back escape than what its more famous neighbors across the bay offer . And North Fork’s newest boutique stay…
The Power of Allyship: Building Bridges of Support and Inclusion
Pride Month is not just a time for the LGBTQ+ community to celebrate their identities, but also an opportunity for allies to educate themselves and advocate for equality. Allyship is a crucial pillar of support, and it plays a significant role in creating a more inclusive society for all. Let us delve into the importance of allyship, emphasizing the transformative power of education in fostering understanding, empathy, and acceptance. Expanding Perspectives: The Role of Education Education is the cornerstone of allyship. By seeking knowledge about the LGBTQ+ community, its history, struggles, and accomplishments, allies can develop a deeper understanding of…
A major hotel chain abandons San Francisco, blaming the city’s “clouded” future
Park Hotels & Resorts, one of the nation’s largest hotel real estate investment trusts, is pulling out of two hotels in downtown San Francisco, saying it lacks confidence in the city’s ability to overcome “major challenges.” Park Hotels said that it has stopped making payments toward a $725 million loan backed by two of its San Francisco properties, the 1,921-room Hilton San Francisco and the 1,024-room Parc 55 San Francisco. Both hotels are located near the Moscone Center, a conference venue that prior to the pandemic drew throngs of professionals to the area. San Francisco hasn’t fully recovered since COVID-19…
Restaurant advertisement: growing awareness of your brand
Restaurants rely on local business, which means awareness is everything. Before they can stop in for a meal, customers need to know your establishment exists. That’s the role of marketing and advertising: to build awareness and familiarity in your target audience as a way to boost sales. Get your brand out there Marketing is one of the most important aspects of operating a restaurant. An effective marketing strategy helps your business succeed by: Building brand awareness and name recognition Creating relationships with your target audience Distinguishing your restaurant from competitors Convincing customers to try your food Increasing sales and revenue…